FIZZ AND FILM Question 1 PepsiCo international launched Pepsi’s Sea of Stars in the Middle East region to help build brand awareness. Pepsi’s brand awareness is very high in the Middle East. Should Pepsi use a similar kind of campaign in other markets and is there any value in having identical advertising in both market? Answer Pepsico International can not use the same strategy to market its products in other countries because in each country has a different culture. Middle East countries‚ including
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such as carbonated soft drinks‚ sport drinks‚ dairy-based drinks‚ energy drinks‚ fruit flavored beverages‚ ready-to-drink coffees‚ ready-to-drink tea‚ mineral water and frozen beverage. Those products are marketed under brand as Pepsi‚ Mountain Dew‚ Gatorade‚ Lipton‚ Starbucks‚ Tropicana‚ and so on. Why PepsiCo have to produce so many types of products? The reason is relevant to market segmentation. PepsiCo aims to attract different groups of consumers with difference types of products. Demography
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| Assignment Cover Sheet | | | | |Program: |Bachelor of Applied Science in Supervision and Management | |Course Number and Title : |MAN3240 – Organizational Behavior
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foods and drinks. The crowning glory in her career was serving as lead negotiator of PepsiCo’s $13.8 billion acquisition of the Quaker Oats Company in 2001‚ which led to her being named one of the top five officers at her company‚ which also brought Gatorade to PepsiCo. As the highest-ranked Indian American woman in corporate America‚ Nooyi led some of PepsiCo’s most significant strategic moves. In 2007 she became the fifth CEO in PepsiCo’s 44-year history. According to Business Week‚ since she started
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PepsiCo‚ Inc.‚ and the Quaker Oats Company‚ this case asks to examine the implications of the merger for the rivalry between the Coca-Cola Company and PepsiCo and for value creation by each firm. Because the merger would allow PepsiCo to control Gatorade‚ which held an 83% share in the sports-drink market‚ PepsiCo would further strengthen its already wide lead over Coca-Cola in the noncarbonated drinks segment. Would Coca-Cola’s historically stellar performance in terms of value creation be threatened
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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1999 contamination scare‚ their slowing unit growth‚ ugly class action racial discrimination suit (which result in a $195.2 million settlement with 2000 employees)‚ and an aborted takeover offer for Quaker Oats and its Gatorade Sports drink brand. Losing out to PepsiCo in the Gatorade battle left the company with a weakened strategy of beefing up its "fizless" soft drink products. Daft plans to launch coke’s first U.S. coffee brand‚ Planet Java‚ but the problem now is that they have not dominated this
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people‚ which in turn has encouraged the youth to adopt sports as a profession or as a hobby. This has impelled the growth of sports drinks in Asian countries over the last few years. Sports drinks market in Asia is dominated by famous brands such as Gatorade‚ Powerade and Pocari Sweat. Red Bull majorly has dominated the energy drink market in the region. Red Bull has effectively maintained a strong distribution channel in various countries in Asia such as in India‚ China‚ Japan‚ Thailand and in South
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were sold off to larger distributers. Howard Stern‚ Rush Limbaugh‚ and Wendy Kaufman were a huge part of the success. The original owners sold the company to Thomas H. Lee Company in 1992‚ who then sold it to Quaker Oats in 1993. Quaker owned Gatorade and thought that by purchasing Snapple it would be as successful as the sports drink once they started stocking grocery store shelves. Unfortunately‚ Business Week tells us that this acquisition proved to be one of the major U.S. business disasters
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The PepsiCo‚ Inc.(PEP) was founded in 1965 and is a global food‚ snack and beverage company that encompasses over 22 brands within Pepsi Cola‚ Lay’s‚ Gatorade‚ Tropicana and Quaker Oats and are a vital player in the beverages and foods industry. Their primary sector is based on consumer goods and the company employs approximately 297‚000 people and $60B in revenue. Currently‚ the Chief Executive Officer (CEO) of PepsiCo is Indra K. Nooyi and its headquarters is located in Purchase‚ NY. On 19
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