I. Executive Summary The aim of Gatorade is really to target people who are active in sports and are engaged in physical activities. With this aim‚ Gatorade makes use of sports celebrities as endorsers in their advertisements‚ as they market their products online and offline. Moreover‚ these marketing strategies are used to ensure that the messages of their products are delivered in these advertisements. As Gatorade began the sports drink industry‚ the company is given a certain edge to its
Premium Marketing Gatorade Energy drink
Smithburg had bought Stokely-Van Camp in 1983‚ mainly for its Gatorade‚ then a $90 million sports drink. Even though he drew criticism‚ Smithburg turned Gatorade into a billion dollar brand. Quaker Oats bought Snapple in 1993 for an extravagant $1.7 billion dollars even though industry leaders thought it was only worth $700 million. Smithburg’s strategy was to use the strength of Snapple’s distributors in the cold channel to help Gatorade and use Gatorade’s strength in the supermarkets to help Snapple
Premium Brand Coffee Gatorade
"We have an excellent sales and marketing team here at Gatorade. We believe we do know how to build brands‚ we do know how to advance businesses. And our expectation is that we will do the same as we take Snapple as well as Gatorade to the next level." -Don Uzzi‚ President of the Quaker Oats Beverage Company‚ North America.1 SUMMARY The Quaker Oats Company‚ founded in 1891‚ is one of America’s oldest food enterprises. From its start in the domestic ready-to-eat cereal market‚ Quaker grew
Premium Gatorade Quaker Oats Company
Quaker Oats- Gatorade/Snapple Background Quaker Oats acquired the Gatorade brand in 1983 but the sports drink actually was developed in 1965 for the University of Florida Gators. At the time of the acquisition Gatorade sales were about $100 million. But the most notoriously known sports drink would grow in sales to over $1.1 billion worldwide by 1994. Gatorade wasn’t the only division produced by Quaker Oats. The company also had divisions in breakfast foods‚ pet foods‚ golden grains‚
Premium Green tea Gatorade Alcoholic beverage
Executive Summary We have noticed an increasing number of businesses catering to the recent rise of a new target market: the health-conscious consumer. At Nike‚ our goal has always been to give consumers what they want now‚ as well as to anticipate their future tastes‚ and to thus tailor our strategy to accommodate those tastes. We have recognized an unfilled market potential in the non-carbonated energizing sports drink arena‚ thus developing an entirely new product category. Our branding
Premium Brand Target market Gatorade
attracted giants like coca cola and Pepsico‚ who entered the market through joint ventures with popular tea brands. Quaker Oats has known success in the past in the beverage market with the widely popular Gatorade drink and thought it could do the same with Snapple.So in order to repeat the Gatorade success story Quaker officially acquired Snapple on December 6 of 1994.The c.e.o of quaker ‚William Smithburg overcome with hubris resulting from his previous success overpaid for the company an estimate
Free Gatorade Coca-Cola Pepsi
Gatorade What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product‚ the answer to that question and many more lie in the following reading. Consumer behavior is the study of when‚ why‚ how‚ and where people do or do not buy a product. Consumer Behaviors involve researching what the product is‚ why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers
Premium Gatorade
market. Powerade is in fierce competition with Gatorade. External analysis Competition analysis The main competitor of powerade is Gatorade. The combined market share of all Gatorade products is 84.7% of the sports drink market. These Gatorade products include traditional Gatorade‚ Gatorade Frost‚ Gatorade Fierce‚ Gatorade X Factor Gatorade All Star‚ Gatorade Ice‚ Gatorade Extreme‚ and Gatorade Endurance Formula. The combined sales for these Gatorade products were $2.1 billion for the 52 weeks
Premium Gatorade Marketing Coca-Cola
it in you?” Gatorade has been the leading sports drink since it was created in 1965 by a team of researchers at the University of Florida of Medicine. Gatorade was a world changer. It basically changed every sport game. As it gave athletes an advantage to be hydrated at all times. As University of Florida won its first bowl game‚ the losing team‚ the Georgia Tech Yellow Jackets were interviewed. There coach simply said we lost because we didn’t have Gatorade. Since then Gatorade evolved into a
Premium Gatorade Tennis Grand Slam
Name: Septiawan Vergian Fachrozie 125020207121023 Rizky Akbar 125020207121005 Pepsi Next Case Study In February 2012 the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012‚ and has since been rolled out to various international markets (for instance
Premium Brand management Coca-Cola Pepsi