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Market Research and Analysis

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Market Research and Analysis
Market Research and Analysis
Online shopping and gaming market:
Online shopping market share is growing with time as more consumers now prefer to buy directly from sellers for advantages like availability, convenience, information, reviews, price, selection etc. Also for online gaming market revenues generated continues to grow up worldwide. CanGo one of the few companies which are known to have a great fortune made in online business. It has been a very reputed company for the sale of online books, games, CD’s and DVD’s, amongst other cutting-edge services and products. CanGo has a product line heavily weighted with music and print materials. They have maintained their splendid service in terms of support and delivery.
However, the increasing competition for CanGo may lead to difficulties in maintaining or increasing their sale. It is fact that today we have various different websites providing the same services as CanGo do so in order to have a growth we must have a market research analysis to formulate a better strategy to succeed. This paper is a market research and analysis on the state of the online shopping and gaming market in regards to market size, trends, demographics and potential.
Size of market: Total gross sales for in 2009 was of US $51,000,000
Online shopping market-
According to the research conducted, it is expected that the size of sector would value US $40,000,000 by the end of year 2016 with the estimated 6% of compound annual growth rate (CAGR) for year 2009-2016. Online gaming market-
According to the research, online gaming revenue is estimated to grow annually by more than 8% from 2011-2016. It was of US $25,000,000 with expectations to reach US $43,000,000 by 2016.

Demographics:
Online shopping market-
Most revenue generating age group is of 25-44. Females buy more frequently than male as 42% women buy online than 58% men. The Generation X group is the smallest of all three demographics with around 30 million people,


References: * Online Retailing : http://www.marketresearch.com/Consumer-Goods-c1596/Consumer-Goods-Retailing-c80/E-Commerce-Online-Retailing-c661/ * Major Industry Trends: http://www.qfinance.com/sector-profiles/e-commerce * Key Note Ltd, provides research on a wide range of markets, including retailing: www.keynote.co.uk * Global survey : http://www.pwc.com/gx/en/entertainment-media/index.jhtml http://www.pwc.com/gx/en/retail-consumer/index.jhtml * Market plan: http://www.thinkingleaders.com/wp-content/uploads/2011/03/Marketing-Plan-for-Forward-Marketing-X.pdf
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