Veronica Perla
BSN460ON
Senior Project
Dr. John Martin
September 7, 2009
Overview
CanGo is an Internet startup company that retails an exciting array of products and services, ranging from books and videos to online gaming, and prides itself on providing the best customer service in terms of product delivery and support. The company’s Web site is fun and easy to use; employing the latest technology in Web site development, product innovation, and services is how CanGo strives to provide their customers with the most exciting entertainment. The majority of CanGo’s customers are the Gen-Xers and the Gen-Yers, who enjoy the latest in online gaming and entertainment. Under age, consumers (under 18 years of age) are serviced responsibly by requiring adult permission for online purchases. CanGo strongly values its employees and customers. The company best serves its employees by involving them in decision-making, staff training, and development. CanGo believes that keeping their employees motivated and working at their full potential can translate into the best customer service possible. There is a growing trend that CanGo has identified within the gaming industry that will be utilized to bring the company added success. This growing trend is online gaming. CanGo wants to become a leader of the online gamming market. The hope of the company is to become a complete success story both as an online retailer and online gaming service. The company has recently been called a success story by the Hudson Valley Business Association. The CEO of CanGo, Elizabeth Bennet, has been named the Regions Business Leader of the year. Potential entrepreneurs want to know how and why CanGo became a success story. This leads to the strengths, weaknesses, opportunities and threats that this Internet Company has and faces in its entrepreneurial endeavors.
S.W.O.T Analysis The information used to develop this analysis was taken from the visual
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