Apple Computer. Case Analysis
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Case Analysis 1-Apple Computer
January 9, 2013
1. What were some of Apple's biggest successes and failures? Describe why.
The three financial successes for Apple are the iMac, iPad, iPod, and iPhone. These products were most successful by they appealed to the public of the United States and some foreign countries. Apple continues to outperform others in technology in every approach when it comes to computers, tablets, and smartphones each year. Moreover, Apple true success lies in their ability to produce products that set them apart from their competitors. For the most part, Apple creates products that are unique ensuring that they are easy to use and intuitive by limiting the number of choices displayed upon customers. For the most part, Apple’s long term success can be contributed to its blend of a perfect match of Technology, Art and Human interface.
Moreover, some of Apple’s biggest failures can stem from the Apple Lisa which was the first commercial PC to use graphical interface. Furthermore, the Lisa was supposed to reinvent the new field of PCs. However, Lisa’s failure drove Steve Jobs in 1982 to take over the other Apple PC under development which led to the creation of the Macintosh. During the age of the Apple Newton Message Pad which was a tablet PDA hybrid with handwriting recognition. There was nothing like the Pad with features of ungainly size, woeful battery life, hard to read screen relegated it to technology-cult status. In addition, Apple formed a project called the Pippin, a multimedia PC aimed more at gaming and CD playback than traditional computing. For the most part, the PlayStation, Nintendo, and Sega consoles were already more popular; so game developers and users ignored the Pippin.
2. How much of Apple's success can be linked directly back to its culture? Why?
Steve Jobs was considered a notorious micromanager. There was not one product that could escape the CEO with meeting his...