Strategic Change Management

Strategic Change Management

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AC1.1 Discuss models of strategic change
Types of Change

Evolution: Transformational change implemented gradually through interrelated initiatives; likely to be proactive change undertaken in anticipation of the need for future change

Adaptation: Change undertaken to realign the way in which the organisation operates, implemented in a series of steps

Revolution: Transformational change that occurs via simultaneous initiatives on many fronts; more likely to be forced and reactive because of the changing competitive conditions that the organisation is facing

Reconstruction: Change undertaken to realign the way in which the organization operates, with many initiatives implemented simultaneously; often forced and reactive because of a changing competitive context.

AC1.2 Evaluate the relevance of models of strategic change to organisations in the current economy.

Kotter’s model suggests that change is a gradual process and it should be dealt like wise. The change starts itself starts when and urgency in the organisation is created either to fulfill new requirement and need to resolve current issues. This leads to formation of vision and clear objectives which defines the change to be taken forward. In current economic scenario, where the industry is in very competitive environment and the economic recession has further tightened its position, it becomes necessary for the organisation to win the confidence of the staff and employees and keep them involved and engaged with the proposed strategic change. Any failure to change strategy, will further dampen the overall business growth of the organisation and this could occur if the organisation does not consider to take the change and follow a standard approach of handling change at an organisational level. To resolve this scenario, kotter’s 8 step change model has a great relevance to it. There should be a proper communication between the key stakeholders of the organisation on the need of...