Disneyland Paris

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Date Added: 09 / 29 / 2010
Category: Business and Marketing
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Disneyland Paris

View Full Essay External Environment (STEEP)
Domestic (Australia)
1.Socio cultural
The population of Queensland are rapidly growing up compare with rest of Australia. According to Australia demographic statistics shows the trends of Queensland population are higher 0.6 percentage compare with rest of Australia (see Table One). Total population of Brisbane are 1,027,847. Brisbane increased by 17,400 people, which leads to top one increasing in Queensland regions and third largest city in Australia. It may directly contribution to increase average consumption of events. While more and more young people (under 25 years old) are likely to engage in social activities, which may brings opportunities to increase revenue for RNA. Arts and Culture Australia Statistics demonstrated in 2005-06, 13.6 million (or 85%) Australian adults aged 15 years and over attended at least one cultural venue or event. In addition, RNA has massive opportunities in terms of larger number of Australian residents cultural interests.
ABS Australian Demographic Statistics, September (cat:3101.0) http://www.investqueensland.qld.gov.au/dsdweb/v4/apps/web/content.cfm?id=12269
http://www.abs.gov.au/AUSSTATS/abs@.nsf/39433889d406eeb9ca2570610019e9a5/0a11bab1c3b902cbca2574520010a53a!OpenDocument#PARALINK3
http://www.abs.gov.au/ausstats/abs@.nsf/Products/1386.0~Jun+2009~Main+Features~Regional+Population+Growth?OpenDocument
http://www.abs.gov.au/ausstats/abs@.nsf/Products/3235.0~2009~Main+Features~Queensland?OpenDocument#PARALINK3
http://www.abs.gov.au/AUSSTATS/abs@.nsf/Latestproducts/LGA31000Population/People12004-2008?opendocument&tabname=Summary&prodno=LGA31000&issue=2004-2008

According to Australian Bureau of Statistics 2006 census reported 26.4% residents are professions and 16.7% work as clerical or administrative workers. In addition, the most of workers are well-educated and financial stable in Brisbane. Moreover, Queensland government stated Queensland leaded net interstate migration in...