Minit Lube Case Study

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Date Added: 09 / 09 / 2010
Category: Business and Marketing
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Minit Lube Case Study

View Full Essay Ace Institute of Management
eMBA-Fall 2010, 2nd Semester
Subject: Operations Management

Group Case Study #1: Minit-Lube

Submitted to: Mr. Vishal Shrestha                                                     Submitted By:
Ananta Mallik
Anil Shrestha
Bipin Ratna Shakya
Fani Kanta Adhikari
Prashant Kumar Jha

Date: August 26, 2010

Q.1 What constitutes the mission of Minit-Lube?

Answer:

To ensure long term success and growth by providing quick, reliable and economical automobile maintenance and interior cleaning service in a spotless environment by the specialized personnel.
Q.2   How does the Minit-Lube operations strategy provide competitive advantage?

Answer:
Minit-Lube’s operation strategy with respect to10 decision of operations management that provides competitive advantage is given below:
  i) Goods and Service Design:

  * Minit-Lube has designed its goods and services very effectively and efficiently in such a way that customers not only find the place very clean and cozy but also get service very quickly. To do this, they have designed a system to handle 3 cars at a time, no appointment required, instantly greeting & taking order of customers by well trained graduate service representatives, start the required work immediately by 3 precise task specialists & take out of the bay within 10 minutes etc are the key parts of their design to make the system effective, efficient & get competitive advantage.

  ii) Quality:
  * In Minit-Lube, all the service personnel not only wear neat uniforms but also all are well specialized graduates from Minit-Lube University. Their standard three-person team doing precise task and hence getting more & more specialization is confirming their quality & ensuring the competitive advantage.

  iii) Process & capacity design:

  * Minit-Lube’s three-person team design, working simultaneously and finishing within 10 minutes is showing how they have designed...