Estee Lauder Mission and Vision

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Date Added: 10 / 29 / 2013
Category: Business and Marketing
Words | Pages: 3184 | 13
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Estee Lauder Mission and Vision

View Full Essay 2.1 INTRODUCTION
A mission and vision are standard and critical elements of a company's organizational strategy. Most established companies develop organizational mission statements and vision statements, which serve as foundational guides in the establishment of company objectives. The company then develops strategic and tactical plans for objectives. The mission and vision of an organization is its lifeline to sustainability. They establish its purpose of being today and aspiration of tomorrow. A clear mission offers organizations clear information for every day decision-making. Why they exist today. A clear vision outlines the organizations ambition for the future. What they aspire to be. Mission and vision offer distinct perspectives, but they’re interrelated in a sense that they both drive an organization to express a singular purpose.

Vision statements are sometimes confused or used synonymously with mission statements. However, vision statements should offer more of a direction and include a perspective of corporate values. A vision might provide a direction for the company for the next five to 10 years, while also noting a commitment to integrity, transparency, openness and other such values. It should inspire employees and given them a sense of purpose.

A company's mission statement is essentially its statement of purpose. It serves as a guide for all of the company's decision-making. Shareholders, leaders and employees are generally the target of the mission. It should help workers within the organization know what decisions and tasks best align with the mission of the company. Besides that, each of workers will know their responsibility and being commitment to their task. A mission statement offers insight into what company leader view as the primary purpose for being in business. Some companies have profit-motivated missions, while others make customers a focal point. Other firms use a mission to point out more altruistic intentions that...