Skippy Comercial

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Date Added: 08 / 19 / 2013
Category: Business and Marketing
Words | Pages: 413 | 2
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Skippy Comercial

View Full Essay I was given the opportunity to present a 30 second commercial spot on KUNN-TV, centered around my Skippy Peanut Butter ad. This is how my commercial will look on KUNN-TV.
My commercial for Skippy Peanut Butter will originally be in black and white, and feature Annette Funicello in the kitchen making peanut butter sandwiches for her children. They are seated around the table and as they wait for their sandwiches, and they each have a cold glass of milk. She would hold up the jar and say “Skippy Peanut Butter has been my kid’s favorite and they enjoy a great tasty sandwich for lunch”. My Mom gave it to me as a kid, and now I am serving it to my children”. This is a great marketing strategy because Annette Funicello was loved by so many people and was their spokesperson back in the 1960’s.
In the next scenario, which is now in color, the kids are all grown up and one of the daughters is also in the kitchen making Skippy Peanut Butter sandwiches for her children, who are seated around the kitchen island. In between the two scenarios are the words “ 20 years later”. The daughter holds up a newly designed jar of Skippy Peanut Butter and says “ Skippy peanut Butter was enjoyed by my family when I was a little girl, and now my kids are enjoying it”. It is delicious, creamy and easy to spread.   Skippy Peanut Butter has been a household name and trusted by mothers generation after generation.”.
My commercial is not stating promises that it cannot deliver. Anyone that has tried Skippy Peanut Butter knows that it has a great taste that people enjoy. It is unique because it takes you back to the early 1960’s, and starts out in black and white, which is different for a commercial. It starts with Annette Funicello making sandwiches for her children in the kitchen. Then 20 years later the kids are all grown up and making the peanut butter sandwiches for their children. This can go on for many generations because people still enjoy eating it. The commercial will inform...