Why Online Shopping Perform Better Then Traditional Retailer
Below is one of our free research papers on Why Online Shopping Perform Better Then Traditional Retailer. If the term paper below is not exactly what you're looking for, you can search our essay database for other topics or order a custom essay.
Related Essays
-
Retail India
Retail Sector in India Prepared By: Shaikat Mallick PGDBM (2007-2009) Under the guidance of: Submitted in partial fulfillment of the requirement for Post...
-
Managin Retailing
Retailing Retailing refers to the activity in which an agency buys goods in large quantity from the manufacturer or wholesaler and then subsequently sells it in...
-
Starting E-Commerce
You can't take something off the Internet - it's like taking pee out of a pool." This is said by an unknown author most likely in the beginning of the 90s...
-
Indian Retail Sector
Legal / Political / Economic Env. & Government's role 3 3. Demographic env. & Customers 5 4. Technological env. 8 5. Social / Cultural env. 9 6. Global...
-
Project Report On Retail
Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use. It covers sales of goods...
Why Online Shopping Perform Better Then Traditional Retailer
WHY ONLINE SHOPPING PERFORM BETTER THEN TRADITIONAL RETAILER? A new survey has revealed consumers plans to do more online shopping in the coming year. The survey has found that of 1,957 people 36% plan to spend more money online and less on the high street this year. This figure however, rose to 45% in the 18-24 year olds category and 44% of the big-spending 25-34 year old market. With the credit crunch in full swing, consumers are far more price conscious and it would appear, are using the Internet to search for bargains. Many are using price-comparison sites and auction sites to get the very best deals. Neil Mason, head of UK retail research at Mintel, said, According to the survey, the majority of respondents (89%) believe that better prices can be found online. In addition to this, the online consumer believes that a better range of products can be found online. These findings can certainly be understood when looking at one-time high street favourites such as Adams, Woolworths and Zavvi. All have fallen into administration, which can in part be put down to their poor web presence. Zavvi actually shut down its website, which had a significant impact on the brand. Malcolm Pinkerton, Verdict’s senior retail analyst states “As the cost of broadband falls, consumers become more accustomed to internet shopping and retailers continue to enhance their online propositions. This channel will find itself extremely well placed to capitalize on falling consumer confidence and lower levels of disposable income currently [affecting] the retail market.” This meant more people are now able to utilize the internet as a means of shopping. Shopping online provides numerous advantages for shoppers, the foremost of which is convenience. Internet gives shoppers the ability to browse and compare product prices at any given time of the day, as online retail stores are open all the time, without leaving the comforts of their homes. It also gives the shoppers a chance to buy as...
View Full Essay