Why Is Television Advertisement So Popular
Why Is Television Advertising So Popular in the USA
Thesis Statement: In recent years television has become the most important means of advertising in the USA.
I. Introduction.
Television advertising has long been and still will be the most popular in the USA.
II. Development of advertising in the USA.
III. The foundation of television advertising.
A. With the development of economy, more and more products have been produced.
B. To sell these products, entrepreneurs try to find different ways. Advertising is one of the most important ones.
C. Of all means of advertising, television advertising is the most important.
IV. Three reasons for the popularity of television advertising.
.A. Because of technology, television has special attractions. Television can:
1. present the product using motion.
2. produce colorful visual effects.
3. use contemporary well-known personalities as presenters to get better effects.
4. be shown repeatedly to reinforce the advertising effects.
A. Because of the popularization of television, vast audiences can be reached.
1. The possession rate of television sets is very high, large number of people watch television commercials.
2. There’re lots of television sets in public places, such as in saloons, restaurants, hotels, shopping-centers, stations or even in long-distance buses or ships.
3. People who cannot read or are unwilling to read can watch television instead.
C. Television advertising is itself a process of artistic creation, so watching those advertisements is a way of enjoyment.
V. Though Internet develops faster and faster, Internet advertising still can’t be compared to television advertising.
A. Computers aren’t so popular as television sets.
B. Computers aren’t so convenient in public places.
C. In fact, Internet advertising is very little.
VI. Conclusion. Though television ad-rate is very expensive,...
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