Sustainability And Bp
University of Brighton
Course: BABM(M)Business Management with Marketing
Module Name: ML20 - Research Methods and Business Case Study
Module Lecturer's Name: Steve Hogan
Seminar Group: K
Level (2): Second year
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Sustainability Report
Student names:
Alessia Fioranzi
Carla Cowley
Alex Broers
Keith Hodgskiss
Signed Statement of Contribution
We declare that we have all contributed equally to this assignment.
Alessia Fioranzi …………………………………………………………………………
Carla Cowley……………………………………………………………………………..
Alex Broers………………………………………………………………………………
Keith Hodgskiss…………………………………………………………………………..
CONTENTS
PAGE
1.0 Sustainability Group Definition 7
1.1 Usefulness and Shortcomings of Definition 7
1.1.1 BP 7
1.1.2 Walmart 8
1.1.3 ExxonMobil 8
2.0 Introduction to BP 9
2.1 Environmental Implications 9
2.1.1 Positive Contributions 10
2.1.2 Negative Effects 10
2.1.3 Recent Incidents 10
3.0 BP & the Effect of Environmental Sustainability 11
3.1 Climate Change 11
3.2 Cost of Sustainability 12
3.3 Future Oil & Natural Gas Reserves 12
4.0 PESTLE 13
4.1 Political 13
4.2 Economical 14
4.2.1 BP financial Information 16
4.2.2 Competitors 16
4.3 Social 17
4.4 Technological 19
4.4.1 Solar Power 19
4.4.2 Wind Power 20
4.4.3 Hydrogen Power 20
4.4.4 Gas Power 20
4.4.5 Biofuels 21
4.4.6 Eliminating Flaring 21
4.4.7 Technological Investment 22
4.5 Legal 22
4.6 Environmental 23
4.6.1 ENRP 23
5.0 SWOT 23
5.1 Strengths 23
5.2 Weaknesses 24
5.3 Opportunities 24
5.4 Threats 25
6.0 Porter’s 5 Forces 25
7.0 Strategy 27
7.1 Organisational Objectives 27
7.1.1 2 Years 27
7.1.2 5 Years 27...
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