Nike
Nike - Mission And Vision
Nike’s mission statement is what they, as a company, would like to achieve. Nike’s vision is how Nike wishes to achieve their mission. Nike’s mission statement is “to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete” (http://wiki.answers.com/Q/What_is_mission_statement_of_Nike). Nike works toward succeeding this mission, by bringing sport to everyone, athlete and non-athletes, as “the world's #1 shoemaker” doing “more dominating than assisting, to capture more than 20% of the US athletic shoe market” (http://www.answers.com/topic/nike-inc).
Nike’s mission is recognized in the way products are marketed, and in the social responsibility Nike feels to the world. With their mission statement, Nike addresses the individuals of the world with regards to sports. Nike’s social involvements and corporate responsibility are seen “as a catalyst for growth and innovation” (Zanger, 2008). Nike uses the “power of our brand, the energy and passion of our people, and the scale of our business to create meaningful change” (Zanger, 2008). For example, Sam McCracken is the manager of Nike’s Native American business program. McCracken and Nike are “aware of the growing health issues facing Native Americans” (http://www.usatoday.com/news/nation/2007-09-26-nike-shoe_N.htm), and designed a shoe specific for this community. In addition to the development of this shoe, Nike is reinvesting the proceeds into healthcare programs geared towards Native Americans. “The company focuses its efforts on core impact areas tied to its long-term growth and innovative strategies” (Zanger, 2008.).
Nike creates exciting and innovative campaigns, both for social responsibility and for market share. Nike’s “Just Do It.” Campaign continues their inspiration to sport and creating meaningful change. “"Just Do It" expresses a deep yearning that many of us have –...
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