Mc Donald Report
Global Marketing Strategies of McDonalds
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Akshay Berry
Anshul Sood
CVR Shekhar
Deepika Mittal
Manish Gautam
We are lovin’ it !
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Letter of Submission
To
Prof. Sanjay.K.Jain
Department of Commerce
Delhi School of Economics
University of Delhi
Subject: Submission of Project Report in International Marketing Management
Respected Sir,
We are submitting the project report on the topic “Global Marketing Strategy '' McDonald’s”. Our report is based on extensive research, direct interviews and secondary research.
The report shows the current marketing strategy of McDonald’s and its effectiveness in the current scenario. The report focuses on the consumer’s perception and their behaviour towards McDonald’s through out the world.
We are extremely grateful to Prof. S.K.Jain, our teacher in charge, Mr. Vikram Bakshi, Managing Director; North zone McDonald’s India, Mr. Sanjeev Katiyar, Head Marketing North zone McDonald’s India and all those who cooperated with us in the completion of our project.
Thanking You
Yours Faithfully
Akshay Berrry (6)
Anshul Sood (10)
C.V.R.Shekhar (14)
Deepika Mittal (15)
Manish Kr. Gautam (21)
Acknowledgement
The beatitude, bliss and euphoria that accompany the successful completion of a project would be incomplete without the expression cogency fulfilling the study, indefatigable perseverance and most of all encouraging guidance and steering. So with reverence veneration and honour we acknowledge all those whose guidance and encouragement has made a successful winding up of the opus.
We, especially, extend our deep gratitude to Prof. S.K.Jain, our Marketing faculty whose invaluable guidance and support enabled us to complete the project successfully.
We are also indebted to the Management of McDonald’s India for granting us the permission and all the required information along with guidance to accomplish our project.
We would like to give our special thanks to Mr. Vikram Bakshi,...
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