Him Tour
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Him Tour
Porters 5 forces theory: Case of Himachal Tourism Analysis Using Porter’s Model An analysis was done using the Porter’s five forces model, concentrating mainly on the customers. The five forces, according to Michael Porter, which every industry must take care of, are as follows: • Customers • Competition • Suppliers • Substitutes • New entrants (A) Customers Customers are the most important force to any industry. The industry exists because of them. The industry must therefore try to achieve maximum customer satisfaction. But today’s customer is far more difficult to please and even more so in the tourism industry, it being a service. Today’s customers have more options to choose from, they are more knowledgeable, more information is available to them, and so on. Hence it is necessary that their needs and preferences are understood so that the tourism industry in Himachal can understand as to where it stands in providing satisfaction to the tourists. This very analysis has been done with the help of a questionnaire. The findings of the study indicated the following with particular reference to Himachal Pradesh. • Holidaying is the most common purpose of visit to Himachal Pradesh. This is a fact that must be leveraged to accrue benefits. People who came for religious purposes were mostly from nearby places in North India. • Hotels are the most used means of accommodation used by tourists while there are few takers for camping and guest houses. • The average duration of stay was found to 5 days which is not too long nor too short. Himachal should find means to elongate the stay by providing the necessary offerings. • Most of the tourists used bus for reaching Himachal Pradesh. Railways and airways must be provided to facilitate convenience to the tourists in reaching Himachal. • Word of mouth was found to be the most effective method of communication in influencing the tourist to choose Himachal as a tourist destination. Other mediums...
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