Framed Decision Making
Framed Decision Making
Let us discuss what framing is in decision making. Simply, it is when an individual bases his or her decision around his or her ideas of the events, effects, and possibilities related with a specific alternative. Furthermore, decision frames are for the most part restricted by the creation of the dilemma and restricted by the averages, behavior, and individualities of the person making the decision (Plous, 1993, p.69).
As the case with Dawn she “framed” her decision based on the assertions presented to her in the video presented by the salesperson. In addition, Dawn “framed” her decision based on a can of soda vs. better usefulness of the equipment. The salesperson explained to Dawn convincingly that one spends more on a can of soda than the cost to have the additional items and services, which is less than seventy-five cents a day and so spending less than seventy-five cents a day on options and services that in increase the effectiveness of the equipment makes more sense. This is referred to as contrast framing (Rhoads, 2004).
In addition, Dawn also used deductive logic to frame her decision. She came to the conclusion that it made sense to purchase the additional items and services because it was less than what one would cost for a can of soda. Furthermore, Dawn came to the decision that the additional items and services would enhance the effectiveness of the equipment.
What factors would have led Dawn come to a different decision or alternative frame?
1. Consideration of the additional items and services vs. equipment without the additional items and services. Basically, the advantages and disadvantages of not having the additional items and services for the equipment, Dawn could have reframed her decision by opting not purchasing the additional items and services for the equipment. This framing for the decision is referred to as reframing (Rhoads, 2004).
2. The initial investment costing way too much. If...
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