Discourse Analysis Linguistics Of Texts And Conversation
Analyse how structural and linguistic devices are used to target a
specific audience in printed media text.
INTRODUCTION
In this GCSE study I intend to analyse, two printed texts I have
selected two advertisements printed on paper to compare and contrast.
Both advertisements have a common theme, yet they are presented very
differently to attract the same target audience; both contain
compelling visuals. I also selected ADVERT1. Social Work it's all
about people. because I am interested in exploring the ways in which
the media tackles and presents sensitive issues. It is the differences
in the presentation of the two advertisements for essentially similar
jobs that I find interesting.
UNDERSTANDING THEIR PURPOSE AND TARGET AUDIENCE
to compare any non-fiction texts, you must have an understanding of
their purpose and audience.
http://www.bbc.co.uk/schools/sosteacher/answers/answer39931.shtml
I am going to analyse, assess and compare the effectiveness of the
devices - images and language - used, and present what I think are the
reasons for the use of these devices to make contact with their target
audience. Both advertisements focus on attracting the
middle-of-the-road social category A-C reader to apply for jobs to
professions which require social awareness - ADVERT 1. Social Work
it's all about people: This piece is an advertisement which encourages
people, who could possibly have an interest in training in social work
as a profession, to find out more about the careers available in
social work. Although superficially simple language is used the
message is subtly presented to appeal to the 'thinking' person with a
conscience. The advertisement was printed in the Independent
Newspapers 'Independent Magazine'; part of the quality press, The
Independent is a broadsheet newspaper aimed at the top 10% of
intelligence quota of the population and the magazine is used for
quality articles and...
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