Development
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Certificate
This is to inform all the readers that this Thesis Report titled “A competitive Business Strategy
Development for Market Expansion in India - a tool for identifying business opportunities for
Nilörn Group AB”, has been done by Mr. Rudrajeet Pal & Mr. Ahsan Ishaq, students of MSc.
Applied Textile Management (2007-2008) of The Swedish School of Textiles, University College
of Borås with Nilörngruppen AB, submitted for the partial fulfillment of the requirement for the
award of the degree of Master of Science.
The work stated in this report is original and has not been reproduced, unless with proper citation
of references from any other source nor has been submitted elsewhere.
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Acknowledgement
We would like to take this opportunity to express our sincerest gratitude to our supervisor at the
thesis company Nilörngruppen AB, Mr. Per Wagnås – Vice President (Retail Information System)
for his keen interest, insight, inspiration and technical guidance in the entire project; our academic
supervisor at The Swedish School of Textiles, University College of Borås, Mr. Jonas Larsson and
our course coordinator, Prof. Håkan Torstensson, for their valuable support, guidance and
encouragement during the thesis.
We would like to convey our regards to Mr Stefan Tingström, President & CEO of Nilörngruppen
AB for giving us the privilege to be associated with such an invaluable project work with the
company. We feel great pleasure to express cordial gratitude to Mr. Sudharma Jain, Managing
Director – Nilörn India due to his constant support through correspondence and during our visit to
India. We are also obliged to Mr. Lennart Ekdahl, IT Manager and Jens Ljungcrantz, IT –
support; of Nilörngruppen AB for setting up our webmail accounts at Nilörn.
We convey our deepest regards to all other officials of Nilörn, the staffs of University College of
Borås and The Swedish School of Textiles for providing necessary facilities to complete the...
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