Communication 371
CMNS 371 Assignment 1: Short essay/report Vivian Ho 200128839 It is obvious that the Canadian publishing industry has progressed a lot since the eighteenth century. In the eighteenth century, most of the publishing firms will need “the patronage of the government or some public authority, churches, political parties, and other entities” (Hare, J., & Wallot, J.-P., 2004, p.1) in order to survive. In the modern days, most firms thrive on themselves and have various marketing strategies. On top of that, in the eighteenth century, “most colonial production consisted of publications of just a few pages” (Hare, J., & Wallot, J.-P., 2004, p.4) and clienteles only consist of “Elites from the administration, the military, the trades, the professions, and the clergy are the clientele for printer- publishers (Hare, J., & Wallot, J.-P., 2004, p.2). Whereas today, clientele consists of commoners like me and we have full length books with over hundreds of pages. Even though the Canadian publishing industry is progressing, we can still find from the two lists of genre, children’s fiction and nonfiction, that the United States’ publishing industry is still dominating in our land. We can also observe from the two lists of genres that as stated by H. Pearson Gundy in The Development of Trade Book Publishing in Canada that a lot of the publishing firms in America has divisions in Canada or is a subsidiary of America. This is also evidence from the recent article, Canada’s publishing trade show, book fair cancelled posted on CBC news. It stated that “three of Canada's four major publishers had pulled out of BookExpo Canada, which was scheduled for June 19-22. Random House Canada, Penguin Canada and HarperCollins Canada had all withdrawn from the event” and Reed Exhibition, who is responsible for the book fair, “focus on the publishing industry now centres on our event in New York.” (CBCnews, 2009) From the first list of my genre, children’s fiction, all of the authors are not...
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