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SOME PERTINENT FACTS:
International markets have now become the hotspots for Pepsi. These markets are Eastern Europe, Mexico, china, Saudi Arabia and India.
• Pepsi has 37% global market share operating in 190 countries.
• At every level of Pepsi Cola Company great care is taken to ensure that highest standards are met in everything they do. In their product, packaging, marketing and advertising, they strive for excellence because they think their customer deserves better quality products. They promise to work towards improvements in all areas of their organisation.
• In their manufacturing and bottling process, strict quality controls are followed to ensure that Pepsi Cola products meet the same high standards of quality that customers expect from them. They also follow strict quality procedures during manufacturing and filling of their packages. Each bottle and can goes through inspection and testing process. Containers are rinsed and quickly filled through a high speed, state of the art process that helps prevent any foreign material from entering the product. Additional quality control measures help to ensure the integrity of Pepsi Cola products throughout the distribution process from warehouse to store shelf.
• Pepsi Cola local bottlers determine which products to pack and sell in their territory based on local consumer demand and other market factors. (VI 12) How do they promote their product
• Pepsi has a big enough market share to challenge Coca Cola. They have their best balance of promotions, communicating to their target audience through celebrities like Robbie Williams, David Bekham, Britney Spears, etc. The Pepsi chart also helps in promoting as the youth like music. Pepsi is gaining the football market from Coke. Pepsi also promotes on internet, newspaper, through sponsorships, radios, etc (http://www.pepsi.com/current/index.html)
• Pepsi also promote its products in the supermarkets by keeping discounts like buy...
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