Business
Kudler Fine Foods Frequent Shopper Program
Week 2 Assignment
Chiquella Rice
BSA/375
Bob Nugen
June 25, 2007
Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods is looking to implement a new marketing plan. The company is hoping to draw more customers to its stores, in addition to retaining the old customers. They want a system put in place that can keep track of customer purchases, and award points to customers to use on other products based upon this. After doing more research on other retailers, we noticed, “Nearly 75 percent of shoppers in the U.S. now belong to at least on loyalty program” (Stepanek, Young, 2003). The current stakeholders involved are the customers, employees of Kudler, management, technology department, and outside vendors from participating companies. The stakeholders each play a vital part in helping this program get off the ground. The customers play the most important role in the program, because they are the people who we will have to sell this idea and profit. Management must prep all employees to be able to answer questions and assist customers with any needs regarding the program. Outside vendors will also play a vital part in the program as well, since Kudler must rely on them to provide the gifts to customers based on contracts signed. Finally, we have the technology department who has to come up with a plan and build the product to the satisfaction of management and the customers. The goal of the project is to give the high-end shoppers at Kudler an incentive to frequent our store, which will increase our profits. In addition, the goal is to reward customers for their continued patronage. To get the ball rolling we have to implement the Information system development phases, which include Project-planning phase, Analysis phase, Design Phase, Implementation phase, Support phase (Burd, Jackson, & Satzinger, 2004). This will help us to better plan what steps we are going to take to ensure this project...
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