Business Development
Date: September 1, 2000
To: Center Interns
From: Center Team Leader
Subject: Writing and Designing a Report
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This report outlines some of the format considerations for designing business reports. Report formats can be designed in a variety of ways. Often, the organization you are working for may have standard requirements for report formats--be sure to follow these if they exist.
Reports can be as simple as the standard memo format or as complex as a formal report which might include
• title page;
• letter or memo of transmittal ;
• table of contents ;
• list of illustrations;
• executive summary or abstract;
• body text;
• references;
• appendices.
1. Introduction –internally & externally
-Overview
When the United Nations World Tourism Organization released a report in 1999 that China would emerge as the world’s No.1 tourist destination by 2020, and the upwards of 130 million people would be visiting that country every year, the international hotel and tourism industry could almost be seen scratching its collective head and say “ Will it happen?”
Today, we are seeing that not only will this happen, but it’s likely to happen long before year the WTO’s projected year of 2020. Many hotel and tourism officials now believe China will be world’s No.1 tourist destination by 2011 or 2012.
The China hotel industry has come a long way in the last two decades. In 1979, Beijing did not have a single star-rated hotel for tourists. The Chinese state became a major developer and owner of hotels in the 1980s, as China opened its doors to increasing numbers of tourists and the international business community. Many of these have been renovated since the mid 1990s, to capture the growing number of international and domestic traveler also to compete with the international standard chains. In the 80’s, the average international traveler arrival rate was increased 4% in West Europe and North America, but in Asia Pacific...
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