Bureacracy
IKEA is a Dutch-retailing giant that sells low-price products, including furniture, accessories, bathrooms and kitchens at 237 mammoth stores around the world including 27 in the USA. Stores range in size from 250,000-350,000 square feet. The stores are best known for selling shelves, tables and sofas. Much of the furniture is self-installed and offers a simple, clean design.
The IKEA Group began in 1943 in the small village of Agunnaryd in Sweeden, when founder Ingvar Kamprad was just 17. Since then the IKEA Group has grown into a major retail experience with around 128,000 co-workers in 44 countries/territories generating annual sales of more than 21.1 billion euros (2008). Their employee growth in 1 year is 8.30% whichever revenue growth is 15.10%. www.ikea.com
IKEA’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
At the IKEA Group, they believe that taking responsibility for people and the environment is a prerequisite for doing good business. Therefore, for a number of weeks every year, IKEA donates $1 for every soft toy sold to UNICEF and Save the Children, supporting projects aiming to improve children’s education. UNICEF and Save the Children want to give children around the world a chance to school, and to schools where the children are safe and protected.
Besides that, “Albania reads” is an Albanian government initiative to restore a culture of reading among the country’s youth. UNICEF supports this projects with the help of IKEA. There are more IKEA social initiative such as improving children’s rights in India, preventing children labor in cotton seed farming, improving health of children in South Asia, saving the lives of children with cancer in Vietnam, and more.
IKEA works to ensure that products and materials are...
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