B Plan
VEGGIE BASKET
Fresh Cut Vegetables Delivered to your kitchen
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IIM Lucknow
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Dated: October 25th 2006
Table of contents
1) Executive Summary…………………………………………………………………….3
2) The Business Idea………………………………………………………………………3
• Our USP and Vision
3) The Opportunity………………………………………………………………………...4
• Customers Pain Points
• Need Identification
• Proposed Solution
o Service Benefit
o Product Benefit
4) Market details…………………………………………………………………………..6
• Porters 5 force analysis
• Target segments
• Competitive Positioning
• Market selection & Expansion Plans
5) Market Strategies ………………………………………………………………………8
• Entry strategy and Pricing Strategy
• Market entry barriers
• Alliances and partnerships
6) Marketing Plan ………………………………………………….…………………….10
• Business Objective
• Marketing Objectives
• Marketing Strategy
7) Implementation Plan ……………………………………………………………….…11
• Resources required & Organization Structure
• Distribution channel design
• Implementation Phases & Milestones
• Disposal of vegetable waste
8) Investment Details ……………………………………………………………………15
• Uses and Source of Funds
• 5 year Profitability Projections
• Break-even level, Sensitivity analysis & IRR
9) Critical success factors …………………………………………….…………………18
• Risk Evaluation
• Risk mitigation strategies
10) Exit Plan………………………………………………………………………………21
11) About the team………………………………………………….…………………….21
Executive Summary
The Business Idea
“Delivering freshly cut vegetables and fruits to the customer’s kitchen.”
“Veggie Basket” is a vegetable & fruits delivery service which will include cleaning and cutting the vegetables & fruits as per the customers needs. The vegetables will be procured from the wholesale vegetable market (mandi) early in the morning each day based on the...
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