Avaition Industry
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Avaition Industry
MARKET SHARE Current Scenario Jet Airlines + Air Sahara-> Jet & Jet Lite -> 29.4 % Kingfisher + Deccan -> 28.9 % Indian Airlines + Air India -> 19.8% PESTEL ANALYSIS POLITICAL FACTORS 1) Open sky policy 2) FDI limits: 100% for Greenfield airports 74% for the existing airports 100% through special permission 49% for airlines. ECONOMICAL FACTORS 1) Contribution to the Indian economy. 2) Rising cost of fuel. 3) Investment in the sector of aviation. 4) The growth of the middle income group family affects the aviation sector PESTEL ANALYSIS SOCIAL FACTORS 1) Development of cities leads to better services and airports. 2)Employment opportunities. 3)Safety regulations. 4) The status symbol attached to a plane travel. TECHNOLOGICAL FACTORS 1) The growth of e-commerce and e-ticketing. 2) Satellite based navigation system. 3) Modernisation and privatisation of the airports. 4) Developing green field airports with private sector for example in Bangalore the airport corporation limited. PESTEL ANALYSIS ENVIRONMENTAL FACTORS 1)The increase in the global warming. 2)The sudden and unexpected behavior of the atmosphere and the dependency on whether. 3)Shortage of the infrastructural capacity 4)Tourism saturation . LEGAL FACTORS 1) FDI limits 2) Bilateral treaties 3) Airlines acquisitions and the leasing cost. The 4Ps …. PRODUCT Currently the kingfisher airline operates the aircrafts like the airbus A 320, A 319-100 and ATC-72. After acquiring the Deccan kingfisher has started a new fleet known as kingfisher red. Here we emphasis on the kingfisher airlines. The 4Ps …. PLACE Covers even the toughest terrains in the country, and the services ranges from Ahmadabad to Agartala and to the major cities such as Delhi, Bangalore, and Chennai etc. The main strategy that kingfisher follows is to target the metro cities or the tier 1 cities in India. PROMOTION There are many events and advertisements through which kingfisher airlines is promoted. There are multiple...
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