Attemp To Buy Wireless Via The 700 Spectrum Auction.
Why is google making this move?
For google, making itself as asearch leader as wireless internet access grows is extremely important since this is the one area with extremely high growth prospects. The mobile phone is poised to become one of the most prevalent ways to access the internet, analyst say, raising the stakes for Google. That's why the company is exploring ways to get its services on all such devices and why it might undertake the risky but ambitious gambit of producing its own phone. For Google to really go mobile, it needs changes in the existing market place, where phone companies operate systems largely closed to unapproved devices and applications. Their basic strategic objectives is to make sure the wireless internet resembles the wired internet, right now they are very different.
Google vision is to have a mobile phone service offered free of monthly charges to customers willing to put up with advertising. What google wants to accomplish is to broker advertisning on mobile phones the way it has on the web. Wireless carrier worry that Google will muscle its way into the young market and capture their wireless advertising dollar.
How does google support for open access fit into google's plan?
With the requirement to allow any device or application on the spectrum, however, Google could get into the mobile market without having to actually build and operate a network. If Google is successful, broadcast companies will have much more flexibility in creating business models that use spectrum that used to belong to them in the first place.
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