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Age: Age ranges from 24 - 55 Gender: 10M, 13F
1) What is your income range?
4 Below $4,000
9 $4,000 - $5,999
10 $6,000 - $7,999
0 $8,000 - $9,999
2) Have you heard about Tag Heuer before?
21 Yes
2 No
(If your answer if No, please proceed to Question 6)
3) Have you heard of The Meridiist (mobile phone) before?
0 Yes
21 No
4) What products do you think Tag Heuer provide?
(Possible to choose more than one)
21 Watches
3 Phone
5 Eyewear
0 Others:___________ (please specify)
5) What kind of impression does Tag Heuer gives you?
(Possible to choose more than one)
3 Funky
2 Cool
2 Affordable
6 Pricey
4 Advanced in Technology
7 Class
6) What do you feel about the price range of Tag Heuer’s mobile phone (S$7,200- S$9,550)?
20 Too expensive
1 Expensive
2 Just right
0 Cheap
0 Too cheap
7) What is the likelihood of you purchasing this product (The Meriddist by Tag Heuer)?
(Most Likely) (Least Likely)
The numbers in bracket are the response
(0) 1 (0) 2 (2) 3 (0) 4 (21) 5
8) What do you wish to have in a high-end luxury mobile phone?
(Please rank 1-6 with 1 being the most desired factor to 6, the least desired)
The numbers in the row represent the rank i.e. 1,1,3,2 means 2 person have it rank 1, 1 person gave it rank 2 etc
e.g. 9 people have rank feature as 1
9 Features (e.g. Memory Space, Mega Pixel, Speed, Durability)
6 Style and Design (e.g. Slim, Large screen)
1 Brand Name (e.g. Prada, LV)
2 Packaging (e.g. attractive packaging)
5 Quality Level (e.g. genuine leather for the product)
9) Which media output do you usually frequent?
(Choose only ONE media output)
0 Relatives/friends
Brochures
3 Window shopping
0 Online Browsing
12 TV advertisements:____________(channels)
8 Newspaper: ____straits times (please specify)
0 Magazine: _____8-days (please specify)
10) Which media output will greatly affect your...
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