Alcohol Ads
Baccardi, Black label, Bailey’s, absolut vodka are all well known alcohol brand names across the world. Regardless of the fact that only those older than 21 years are permitted to drink, teenagers happen to know more than just these listed brands. Today, alcohol companies are facing a challenge. They want to address the commercials of their products to those older than 21, without influencing teenagers and leading them to underage drinking. In several court cases, the alcohol industry has won through the point that not only is their advertising lawful, but their ads are the least likely choice that would cause a teenager to drink. “We could turn off every television set in America, and we would have done zero to fight underage drinking”, said Francine Katz, whom is the vice president of advertising for Anheuser-Busch Cos. She also stated that if youths were asked what leads them to start drinking, “they rank advertising dead last.”
In a recent research by an anonymous, they have found 55 alcohol advertisements, just in one week, included within the most widely read magazines in the world; Vogue, Stuff, GQ, Rolling Stone, Stanford Magazine, Esquire, Details, Smithsonian, Glamour, Crunch, Entertainment Weekly, In Style and The New York Times Magazine. These magazines target adults, people over the age of 21. This proves that the alcohol companies are advertising lawfully, which is to try and target the age groups that are able to drink legally. These magazines do not target teenagers, although some teenagers do read these magazines, thus they get to view the ads. However, advertisements do not influence underage drinkers as much as other factors.
Alcohol is included in movies, shows, commercials, and on multiple types of media. Movies and shows are the topic of interest. Within movies, alcohol is shown with a positive image. When a character in a movie is in unwanted situation, they consume alcohol and, within the setting of the movie, it causes the character to...
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