Airtel
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Airtel
STRATEGIC MANAGEMENT ASSIGMENT ON {draw:a} INDEX INTRODUCTION Indian Telecom Industry………………………………………………………………………… 03 Mission & Vision………………………………………………………………………………………08 CORPORATE STRATEGY…………………………………………………………………………...11 FUNCTIONAL STRATEGY Marketing Strategy………………………………………………………………………12 Functional Strategy……………………………………………………………………..14 R&D Strategies…………………………………………………………………………....15 Personal Strategies……………………………………………………………………...16 ANNEXURE Indian Telecom Industry: Executive Summary Enabling policies, competition, strong GDP growth power subscriber numbers India to have 541.3mn mobile subscribers by FY2011 {draw:frame} Rural India, the next bastion of growth ARPUs, RPMs to continue to fall… Industry-wide ARPUs and Revenues per Minute (RPMs) have been on a downward trail over the past several years now. This has been on account of a greater number of 'lower-end' subscribers getting added to the network. It may be noted that over 50% of the incremental users added to market leader, Bharti Airtel'snetwork in 1QFY2009 were rural. Most of these users would never have used a mobile phone before and would thus take time to understand its features and functionality. Consequently, this leads to these users taking some time before ramping up usage patterns and revenues for operators. Further, competitive intensity in the sector is arguably the highest in the world leading to a consistent fall in realisations. Scale benefits with the increasing size of mobile operators have also enabled them to cut costs to drive greater usage and add more subscribers to their networks. With regulatory costs such as access deficit charge (ADC) also having been cut to NIL in FY2009, operators have passed on the benefits of these cuts to users, thus again fueling growth in minutes of usage (MoUs). {draw:frame} Spectrum remains the biggest concern… Despite the strong growth prospects of the sector, the biggest concern remains that of...
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