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In today’s world advertising is an important part of our economy. Advertisers are hired by companies, to come up with ads that will sell their product. Advertisers and marketers say that the world of advertising is very important, because it helps run the capitalist society that we have in this country. They say that by advertising, it keeps the economy running. However, advertisers go way to far in trying to sell their product. They use a language full of euphemisms to try and trick the consumer into thinking their product is the best on the market. They use such ploys as applying their product to children, knowing that children are inexperienced in the today’s market, to try and sell their product. They also use things like color and coarse language to make the product appeal to the consumer. Advertisers go too far in their advertisements, in order to compete with their rival company, and to make money. Your job is to figure out exactly what each word is doing in an ad- what each word means, not what the advertiser wants you to think it means.” In this quote, William Lutz describes a form of language that is widely used in advertising. (Goshgarian 313) The use of doublespeak helps advertisers make their product seem as if it is a miracle product. In doublespeak advertisers, don’t use definite words. This makes the product have no definite levels of how good the product works. The only thing these words express is that the product has exponential or never-ending possibilities. In this way advertisers are able to show, legally, that their product has absolutely no flaws. Most advertisers try to make their product seem better then any other product that is on the market. With the use of doublespeak they may use lines like, “this product takes out virtually all stains”. (Goshgarian 303-304) However, what does virtually really mean? If the product can not get out all stains, what stains can’t it get out? If advertisers told people this in their TV...
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