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http://www.bignerds.com/essays/Monsanto-Building-Life-Sciences-Company/3691.htmlMonsanto: Building A Life Sciences Company
Monsanto (A): Building a Life Sciences Company
Executive Summary
1. Purpose Statement
The purpose of the study is to evaluate Monsanto and the biotechnology industry, and to propose strategies that could withstand the issues it faces in the market.
2. Objective of the Case / Problem
a. Gaining customer’s acceptance, particularly in Europe.
b. Debt to equity ratio has increased significantly during the year. Moreover, the company has incurred substantial net loss during the current year.
c. Environmental and social issues faced by the biotechonology industry.
3. Alternative courses of action
a. Use strengths to apply and extend advantage to opportunities
b. Use strengths to sustain advantage to threats
c. Grab opportunities to build opportunities from weaknesses
d. Avoid threats where weaknesses lie
e. Increase its debt to equity ratio, times-interest earned, return on assets and return on equity.
4. Analytical tools used
a. PEST analysis
b. SWOT analysis
c. Strategic Group Analysis
d. Financial Statement Analysis
5. Recommendations
a. Monsanto should generate or improve the product by making it genuinely health and environment-friendly.
b. The firm should be transparent to the public on these issues because it will help in improving brand image.
c. Minimize its investments on expensive research projects that do not yield more benefits that its costs.
d. Devise strategies that could help the company pay its long-term debts and increase their return on assets and equity.
6. Implementation
a. Before financing a major research project, Monsanto should take a check first whether this product is guaranteed to be accepted in the market.
b. Conform to the safety and environmental regulations of countries where the product is being introduced.
c. Develop a pricing matrix that...
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