5 Steps To Successfull Email Marketing
eBooks for Entrepreneurs
by entrepreneurs for entrepreneurs
.com
5 STEPS
to Successful
E-mail
Marketing
Why E-mail marketing is right for your business pg.4
Strategies for optimizing open rates pg. 16
About the sponsor…
Microsoft Office Live Small Business is a suite of Internet-based services for small businesses, designed to get you up and running online quickly and easily – all you need is a computer and
an Internet connection.
Microsoft Office Live Small Business services allow you to create a professional online presence without the expense of buying a server, setting up a complicated infrastructure and hiring technical staff to maintain it.
Office Live Small Business includes everything you need to create a professional Web site, including a free domain name (e.g., www.adventure-works.com) easy site design tools (no HTML, required), Web hosting, company-branded E-Mail accounts, online tools to market your site, and even your own intranet site – an online and central space to store documents, customer information and project status. Plus you get simple online applications and tools to better collaborate with customers, employees and business stakeholders.
Learn how you can get a free Web site at
“Office Live is one of the most important online products I’ve seen –
a very compelling suite of Web services for small business.”
–Webware staff, CNET.com, June 2007
Contents
Intro: Why E-mail marketing Is Right for Your Business..................................4 E-mail is Alive and Growing.................................................................................................5
Key Benefits for Your Business...........................................................................................5
Step 1: Learn the Lingo.....................................................................................7
HTML and Plain Text Messages..........................................................................................7
Opt-in and...
View Full Essay