HBS CASE: The Fashion Chanel 1. Insights from the consumer and market data : Most of current viewers are females 34-53 years old. The fashion channel should target 18-34 years old female that is highly valued demographic group‚ to reach premium CPM (cost per impression‚ advertising pricing unit). Both competitors Lifetime and CNN channels were achieving notable ratings. The clusters that most engage in fashion and most likely to have interest in TFC contents is Fashionistas and planners/shoppers
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Drew‚ Linda and Bailey‚ Sue and Shreeve‚ Alison (2002) Fashion Variations: Students Approaches to Learning in Fashion Design. In: Exploring effective curricula practices in art‚ design and communication in Higher Education: Proceedings for the 1st international centre for Learning and Teaching in Art and Design‚ Conference‚ 11-12 April‚ 2002‚ RIBA London. [Creative Arts and Design Clothing/Fashion Design Education Research and Study Skills in Education] Downloaded from: http://ualresearchonline.arts
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At present‚ understanding consumer motivation is very important to marketers in modern marketing. However‚ the key to consumer motivation‚ understanding the consumer needs is the first factor that marketers should know at first. “Human needs or‚ in this case‚ consumer needs are the basis of all modern marketing. Needs are the essence of the marketing concept.”(Schiffman‚ 2008). Maslow’s hierarchy of needs is a well-known theory in psychology which can help marketers understanding the consumer needs
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Fast Fashion and its Advantages Fast fashion goes with the English adage - out of sight‚ out of mind! Fast fashion defines the different fashion trends in clothing‚ apparels‚ jewelry‚ accessories‚ etc.‚ that hit the market‚ hit their peaks and zoot out of sight before you even have time to make up your mind about whether you liked it or not! Here are the advantages of Fast Fashion. Veni‚ vidi‚ vici! - Julius Caesar Followers of fast fashion will agree that the above quote aptly epitomizes
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MOTIVATION STATEMENT Since I was in Senior High School‚ I have believed that mathematics is an important factor in a life. All human activities in several fields such as information technology‚ economics‚ physics‚ social and others will run well if they are cited in a good mathematics framework. This circumstance stimulated me to attend faculty of mathematics and natural science. I choose statistics as my specialization even though at this time‚ there weren’t many people know about statistics
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Company Bio -Sunshine Fashion (sino-Japanese joint venture‚ founded in 1993‚ based in ShenZhen) -high end fashion brand selling sweaters -Manufacturer retailer -vertical integrated organization‚ product cycle within 20 days from producing and distributing -domestic sales made up to 2/3 of sunshine’s business‚ (rest in export) Factory | Located in ShenZhen‚ Shanghai‚ Taiyuan | Retail stores | 220 sales counters in departmental stores across country‚ managed by 14 branch offices‚ reported
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Steve Mergarten Mrs. Malaspino English 12 A November 28‚ 2009 Becoming a Fashion Designer Cynthia Nellis‚ in her column “Day in the Life of a Fashion Couture Designer”‚ says‚ “... nothing is ever typical in the world of fashion...no day is ever ’routine’‚ although we begin and end each day more or less the same: in early‚ out late.” Working as a Fashion Designer is a very busy‚ hard and challenging job. You have to provide a lot of strengths in creativity‚ marketing and determination; to be
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Project Report on Motivation Level of Employees or Employees Motivation Certificate This is to certify that the research project report entitled “Motivation Level of Employees” has worked on Final Year Student of MBA under my supervision. She has showed a tremendous zeal‚ working spirit and enthusiasm towards this project. I certify that this research work is original and have the requisite standard of an MBA student. Therefore‚ I recommend the same for evaluation. I wish her all the best in
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BDA 30803 – Semester II Session 2013/2014 DEPARTMENT OF MATERIAL AND ENGINEERING DESIGN FACULTY OF MECHANICAL AND MANUFACTURING ENGINEERING UNIVERSITI TUN HUSSEIN ONN MALAYSIA (UTHM)‚ JOHOR ______________________________________________________________________ MECHANICAL ENGINEERING DESIGN (MED) 2nd ASSIGNMENT Fatigue Failure Resulting from Variable Loading S1. A schematic of a clutch-testing machine is shown. The steel shaft rotates at a constant speed . An axial load‚ 1.xxx
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SPEECH BY MR THARMAN SHANMUGARATNAM‚ MINISTER FOR EDUCATION‚ AT DEEPAVALI LIGHT UP SWITCH-ON CEREMONY ON FRIDAY‚ 15 OCTOBER 2004‚ AT 7.00 PM Mr Heng Chee How‚ Minister of State‚ Ministry of Trade and Industry‚ and Mayor‚ Central Singapore CDC Mr Lim Neo Chian‚ Deputy Chairman and Chief Executive‚ Singapore Tourism Board Mr V R Nathan‚ Chairman‚ Hindu Endowments Board Dr Uma Rajan‚ Adviser‚ Little India Shopkeepers & Heritage Association Distinguished Guests Ladies and Gentlemen
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