KRISPY KREME DOUGHNUTS CASE STUDY CASE OVERVIEW The case depicts KRISPY KREME ’s franchise system growth and decline as a lesson to entrepreneurs running a company as a franchisor. KRISPY KREME‚ one of the successful companies in the food-service industry‚ began as a single doughnut shop in the early 20ths. The rapid expansion of its business scale made the corporation suffer its first economic crisis by the early 1980s. A group of franchisees later took charge of the heavily-debt company bringing
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health and current condition of Krispy Kreme Doughnuts‚ Inc.? In Exhibit 1‚ the income statement it is easiest to examine the financial health of Krispy Kreme Doughnuts‚ Inc. by using their net income. Net income is the most commonly used indicator to show a company’s profitability. In January of 2000‚ their net income was 5‚956 (thousands) and in August of 2004 it was 57‚087 (thousands). It steadily rose over the four years. Although‚ later in May of 2004 Krispy Kreme discontinued its Montana Mills
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BACKGROUND OF KRISPY KREME DOUGHNUTS Krispy Kreme Dougnuts was founded on July 13‚ 1937 in Winston-Salem‚ North Carolina‚ United States by Vemon Rudolph. The company became a publicly-traded company in April 2000. Krispy Kreme Doughnuts produces approximately 5.5 million doughnuts a day consisting of 20 varieties. Krispy Kreme Doughnuts serves customers in 395 stores where 40 stores are in the United States and the rest are in 10 foreign countries namely Australia‚ Canada‚ Hong Kong‚ Indonesia
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FUNDAMENTALS OF STRATEGIC MANAGEMENT (SMB 3024/BGB 3013) SCENARIO SIMULATION 1 (KRISPY KREME DOUGHNUTS) Group Members: Nurdiana bt. Nordin KJC1110036 Nur Afniza bt. Mohd Yunos KJC1080054 Syazana bt. Rahim KJC1080145 Written for: Assoc. Prof. Omar Musa Due date: 10 April 2013 SWOT STRATEGIES ------------------------------------------------- Strengths Weaknesses 1. Revenues from franchises up to
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Alternative Courses of Action Broad-Based Marketing Pros: Compared to the 2007 base numbers‚ the broad-based marketing scenario delivers almost $40 million more in terms of net income ($94.9 million vs. $54.6 million). Also‚ compared to the other two scenarios‚ the broad-based marketing scenario does not require an incremental programming expense that costs the other two scenarios at least $15 million to implement. There are women aged 18 to 34 in all four clusters‚ so TFC would be marketing to 100%
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coordinating quarterly store crew meetings to share shift crew best practices and drive store growth and performance. • Responsible for monitoring performance/customer service and morale of store employees • Responsible for handling disciplinary action and terminations of store staff (when necessary) • Responsible for interacting with guests‚ monitoring store performance based on guest feedback and following up on consumer care compliments and complaints. • Responsible for coordinating monthly
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My mom and I we’re walking out of Krispy Kreme while I was eating a glazed donut. I hop in the car and hear my mom’s phone ringing‚ not thinking to much of it I carry on devouring my donut. Suddenly a man’s voice stops me eating my donut. “I’ve heard that voice before‚ who is that?” I said to my mom. Slowly she turns her head with the palest face I’ve ever seen her have. “It’s your dad...” she said. I shut down‚ not knowing what to say or do. Sitting there for a little I finally get the courage to
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to customers entering its stores or using its drive-through windows‚ Krispy Kreme also uses its outlets as factories that additionally distribute fresh doughnuts for sale at convenience stores and supermarkets.
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During the Great Depression‚ there was little to no food for soldiers. Krispy Kreme Doughnuts were invented in the 1930s and it was a smashing hit. Krispy Kreme Doughnuts to this day is still a smashing hit. On July 13‚ 1937‚ the first Krispy Kreme store opened for business in Winston-Salem‚ North Carolina. The company’s success and quick rise to popularity were due both to the personal history of Vernon Rudolph‚ its owner‚ and the larger cultural history of doughnuts in America (and more specifically
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KRISPY KREME DOUGHNUTS‚ INC.—2004 Cynthia Duff Francis Marion University Ticker Symbol: KKD www.krispykreme.com The neon sign "Hot Doughnuts Now‚" when illuminated‚ lures hungry customers into the local Krispy Kreme stores. The sign signals that Krispy Kreme ’s signature product‚ Hot Original Glazed doughnuts‚ are right now rolling under the glazing process and are ready to be devoured by anxiously waiting customers. There ’s nothing better than a hot‚ fresh‚ fluffy glazed doughnut that melts
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