Tomas Bata University in Zlín Faculty of Management and Economics Presentation on The L’Oréal Group ( the company for beauty) Subject: English language Elaborated by: Sandra Antičová Group: I 21/F Introduction Good morning Ladies and Gentlemen. It’s a great pleasure to have the opportunity to adress such a distinquished audience
Premium Human skin color Chief executive officer The Table
Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S
Premium Advertising Brand Infomercial
htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the recommendations of
Premium Brand management Brand equity Brand
The goal of this article by Rego‚ Billett and Morgan is to uncover the relationship between consumer-based brand equity and firm risk from financial angle. Firstly‚ the authors introduced consumer-based brand equity (CBBE) and firm risk which will be the main subject to study in this article. As is indicated in empirical literature‚ market-based brand should not only increase their income but also lower their risks. Also by reducing their risks‚ their value would be increased too‚ thus this will
Premium Regression analysis
Attracting One Billion New Consumers by 2020 June 18‚ 2013 CONTENTS CONTENTS CONTENTS ..................................................................................................... I List of figures ................................................................................................ II 1. Introduction......................................................................................... 1 2. Company profile .............................................
Premium Brand Strategic management Marketing
L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
Premium Brand Branding Brand management
Nederland B.V.: Introduction of Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary & Table of Contents L ’Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L ’Oreal brand name‚ and Ambre Solaire under the Garnier Institute brand name. L ’Oreal Nederland has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Bele
Premium Marketing
L¡¦Oreal Nederland B.V. Pertinent Facts L¡¦Oreal is the largest cosmetics company in the world. In 1992 the L¡¦Oreal Group was the largest cosmetics manufacturer in the world. They are Headquartered in Paris‚ it have subsidiaries in over 100 countries. In 1992‚ its sales were $6.8 billion (a 12% over 1991) and net profits were $417 million (a 14% increase). France contributed 24% of total worldwide sales. Europe (both western and eastern countries‚ excluding France) provided 42%‚ and the U.S
Premium Marketing Brand Brand management
self –confidence and open up to others. The company is based on 6 founding values: 1.Responsibility 2.Passion 3.Innovation 4.Entrepreneurial Spirit 5.Open-Mindedness 6.Excellence Their passion of creating beauty products means seeking to understand others‚ knowing how to listen to them‚ apprehending their traditions‚ anticipating their needs‚ without this passion L’Oreal would never been possible‚ their mission is to value what the consumers wants. Innovation is also one of the companies founding
Premium Policy Recycling Company
L’ Oreal External Analysis (Dutch Market) Environmental Analysis: Demographics: There are several demographic changes in the Netherlands which influence the Dutch market. * Fast aging of population * Fast growing segments now are 25 or older * Increasing number of Dutch women work outside home * Dutch women are delaying childbirth Economics: Due to these demographic trends‚ Dutch women are becoming more self-confident and independent. Thus they have more disposable income
Premium Skin Marketing Competition