A product line extension is the use of an established product’s brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors‚ forms‚ colors‚ added ingredients‚ package sizes. This is as opposed to brand extension which is a new product in a totally different product category.Line extension occurs when the company lengthens its product line beyond its current range
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Milton Hershey was a man with an admirable amount of determination and a genuine spirit for those he employed. *Hershey has become a household name from the beginning. He has even built an entire town around his business. At the age of 14‚ only a year after dropping out of school‚ Milton expressed an interest in candy making and began an apprenticing with a master confectioner in Lancaster‚ PA. Four years later‚ Hershey borrowed $150 from his aunt to set up his own candy shop in Philadelphia. For
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increased during the Great Recession‚ the sales of premium chocolate brands went flat. However‚ Hershey’s sales‚ profits‚ and stock price increased as many consumers passed up higher-end goods in favor of Hershey’s chocolate bars‚ Reese’s Peanut Butter Cups‚ and Kit Kat wafers. Hershey seized the opportunity of this trend by running new ads that stressed their value. It also cut costs by paring back the varieties of products such as Hershey’s Kisses. As supermarkets reduced the shelf space they
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1. Butters v Mncora 2012 (4) SA 1 (SCA) 2. Nomsa Virginia Mncora (1) 3. Mr Butters‚ the appellant‚ and Ms Mncora‚ the respondent‚ lived together for nearly 20 years as husband and wife but were never married. Butters was a business owner while Mncora ran their household and raised the children. (para 1) When the relationship ended‚ the respondent claimed half of the appellant’s assets based on the fact that she believed that a tacit universal partnership existed between them. (para 2) 4
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What Success Means To Me A great deal of people define success as living a life of luxury with brand new expensive vehicles‚ a big beautiful home and so much money you couldn’t possibly spend it in this lifetime. I’m not one of those persons. I can define success in one word; stability. When you reach a point in your life where all your bills are paid‚ you have a roof over your head‚ even if it’s just a small studio apartment‚ and you’re not worried about where your next meal will come from‚ I
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Got big party plans? Before you go completely wild consider our top ten birthday party tips that will guarrantee your Big Day is remembered for all the right reasons: Best friends If your child has a best friend make sure they can come on the date you are planning for the party before you go ahead with bookings and invitations. The day just won’t be the same without their partner in crime by their side. Involve the birthday party child in the planning If your child is old enough‚ sit down
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Liceo de Cagayan University COLLEGE OF MEDICAL LABORATORY SCIENCE Rodolfo N. Pelaez Boulevard‚ Kauswagan‚ Cagayan de Oro City An Organic Chemistry Project About Saturated and Unsaturated Fats in Vegetable Oils‚ Margarines‚ and Peanut Butters Submitted by : Zedrik O. Ortiz Submitted to : Dr. Luzviminda H. Saliga DEFINITION OF TERMS Saturated fat is a fatty acid that consists of triglycerides containing only saturated fatty acids. Saturated fatty acids have no double bonds between the
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Love At First Chip Love At First Chip Love At First Chip Ruth Wakefield invented the chocolate chip cookie in the early 1930’s. The phenomenal cookie was an accident. Wakefield thought that by adding some chips from a Nestle chocolate bar would make the cookie dough like a chocolate cookie‚ not a chocolate chip cookie. Ruth Wakefield graduated from Framingham State Normal School Department of Household Arts in 1924. She was a dietician and lectured on food. Wakefield then went on to open
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The Hershey Food Corporation is a very successful and quality business. Many products are manufactured by this corporation. Most relating‚ but not limited to chocolate. The corporation plays a role in deciding where products are produced. Hershey’s has expanded to both Canada and Mexico‚ which calls for many corporate decisions. There are an amazing amount of products associated with Hershey. These include Jolly Ranchers‚ Hershey Kisses‚ Hershey drink mixes‚ the entire line of Reese’s products
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Hershey CEO defends company strategy * February 4‚ 2010 * source: just-food Hershey president and CEO Dave West has stood by the US chocolate maker’s strategy and insisted the company can deliver “long-term value” for shareholders. The business‚ which generates the bulk of its revenues in the US‚ has faced questions over its future growth after deciding not to bid for UK confectioner Cadbury. Hershey has ventures in Brazil‚ India and China but industry watchers have argued the company’s international
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