Harley-Davidson-From Dysfunctional to Cross-Functional. (Pages 212-213). Questions: 1. During Teerlink’s tenure as Harley’s Chief Financial Officer‚ was the organization structure flat or tall? Centralized or decentralized? Explain your answers. During Teerlink’s tenure the organizational structure at Harley’s was flat and decentralized. This was because he introduced a structure that had Cross-functionality‚ lifelong learning‚ and shared leadership fuel the so-called "circle organization"
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Summary of the case study "Harley-Davidson rockers ’ idol" So‚ this case study is about Harley-Davidson‚ a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So‚ in 2003‚ it was the celebration of the 100th birthday of the Harley-Davidson. And‚ in order to commemorate it‚ fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this
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Harley Davidson Case Study MBA Program In Partial Fulfillment of the Course Requirements for MBA 5302 Submitted by July 24‚ 2013 Introduction Harley Davidson‚ established in 1903‚ is the largest manufacturer of motorcycles in the United States. While Harley Davidson dominates the moto market in the United States‚ it is very small compared to the international market which is infiltrated with large Japanese firms such as Kawasaki‚ Honda and Yamaha who produce various categories
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William Harley and Arthur Davidson wanted to take the work out of riding bicycles in 1901. After being joined by the Arthur brothers‚ Walter and William‚ they came up with the idea of putting a motor and a bicycle together. Many engine changes were made before the builders were satisfied. In 1903‚ they created the first Harley-Davidson motorcycle and produced three that year. Harley built its first building in 1907 on Juneau Avenue in Milwaukee. That same year‚ 150 motorcycles were produced
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1. How does Harley-Davidsonbuild long term customer relationship? As a company who sold more than 900‚000 units of motorcycle‚ Harley Davidson must be made a very good relationship with its customers‚ especially the long-term customers. We all know that Harley-Davidson users are not only men‚ but also women. Even in some products‚ they make teenagers ride them too. So that‚ the company needs to keep their relationship in the right ways. In a case‚ Harley-Davidson Company builds a good relationship
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| | |Winter Quarter‚ 2004 | SiL’K Supplier Selection Report of Findings and Recommendations Harley-Davidson Motor Company Prepared By: Thomas A. Pinkowski Business Analyst Blue Demons Consulting January 26‚ 2004 -Confidential
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Summary “Harley-Davidson is the iconic American motorcycle manufacturer. Founded out of a small shed in 1903 by William S. Harley and Brothers Arthur and Walter Davidson in Milwaukee‚ Wisconsin. The Motor Company produces traditional cruiser motorcycles utilizing air-cooled V-Twin engines. When Harley and Davidson produced and sold their first motorcycle in 1903‚ they were one of many small motorcycle marques springing up across the country. Flash forward more than a century and the Harley-Davidson
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Study: Harley-Davidson 1. What do you think are the company’s (Harley-Davidson) major strengths and weaknesses? Strengths: * Strong brand name * Strong customer loyalty * Operates in 2 segments‚ Harley-Davidson motorcycles and related products‚ and Harley-Davidson Financial Services * The HOG ( Harley Owners Group) which has over 1 million members worldwide and is the industry’s largest company sponsored motorcycle enthusiasts organizations * The only American brand manufacture
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Strategic Analysis [pic] Table of Contents I. INTRODUCTION A. Brief History 1. Harley-Davidson 2. The Motorcycle Industry B. Harley-Davidson 1. Mission Statement 2. Vision Statement D. Problem Statement 1. What is the Future of Harley-Davidson? II. EXTERNAL ASSESSMENT A. Nature of the Industry 1. Economic 2. Social 3. Technological 4. Future of the Industry B. Competitive Analysis 1. Industry Attractiveness and Barriers 2. Key Success
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Case Analysis of Harley-Davidson‚ Inc. Executive Summary Harley-Davidson‚ Inc. (NYSE:HOG) was founded in 1903. The home base was originally founded in and even today remains in Milwaukee Wisconsin. Harley-Davidson’s popularity grew significantly during World War I‚ when the U.S. infantry used 20‚000 of the company’s motorcycles in its war effort (Taylor‚ 2010). Best recognized for its manufacturing of heavyweight motorcycles‚ Harley-Davidson has captured half the U.S. market and a third of
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