Relationships – the act of obtaining a desired object from someone by offering in return. 1.5. Markets – set of all actual and potential buyers of a product or service. 2. Designing a Customer-Driven Marketing Strategy • Marketing Management – the art and science of choosing target markets and building profitable relationships with them. 2.1. What customers will we serve? (What’s our target market?) 2.1.1. MARKET SEGMENTATION – dividing the market into segments of customers 2.1
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FINANCIAL MANAGEMENT – AN OVERVIEW Unit structure: 1. Introduction 2. Learning objectives 3. Section title Meaning Definition Objective Advantages of wealth maximization Criticisms of wealth maximization Scope & Functions of Financial Management Role and function of the finance manager Financial Management and Economic Financial management and Accounting Evolution of financial management Functional areas of financial management Financial decisions Have you understood questions
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Case Background Estée Lauder Companies was a technologically advanced‚ innovative company which gained a worldwide reputation for elegance‚ luxury and superior quality. Estée Lauder Companies‚ Inc. which founded in 1946 is a U.S manufacturer and marketer of skin care‚ cosmetics‚ hair-care and fragrance products. The company’s headquarters are in Manhattan‚ New York City. The company launched with four products under its flagship brand but over the decades‚ the business has grown alongside
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407 (FINANCIAL MANAGEMENT) PRESENTED BY MUDI ABUBAKAR U09/FMS/ACC/055 Question; what are the Nature‚ objectives and scope of Financial Management According to Dr. S. N. Maheshwari‚ “Financial management is concerned with raising financial resources and their effective utilization towards achieving the organizational goals.” Nature of Financial Management Naturally‚ financial management relates the function and scope of accounting and economics. There are three main purposes of financial management
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The secrets of good financial management are to keep things simple‚ develop routines and get into good habits. People sometimes worry that financial management will be a very complicated‚ difficult and intellectual process. But in fact the best financial systems are very simple and easy to follow. The more complicated the system‚ the greater the chance that something will go wrong or that someone will make a mistake. Remember‚ the legal responsibility for financial management lies with every member
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Financial Management Summary Financial management is referred to as the science of money management. The management of funds is a critical aspect of financial management. Financial management is simply concerned with managing an entity’s money. It is also about the management of the finances of a firm in order to achieve financial objectives. In the business world this would mean monitoring expected inflows and outflows of fund while observing their effect on the managerial objectives. Procurement
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Financial management study material (Reference: Financial management by S.N.Maheshwari‚ Financial management by I.M. Pandey ‚ Financial management by Prassana Chandra & Anna university study material) Unit – I FOUNDATIONS OF FINANCE Financial management: An Overview Time value of money introduction to the concept of risk and return of a single asset and of a portfolio‚ valuation of bounds and shares – option valuation OBJECTIVES AND FUNCTIONS OF FINANCIAL MANAGEMENT Maximization of the
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Subject: FINANCIAL MANAGEMENT Course Code: M. Com Lesson: 1 Author: Dr. Suresh Mittal Vetter: Dr. Sanjay Tiwari FINANCIAL MANAGEMENT OF BUSINESS EXPANSION‚ COMBINATION AND ACQUISITION STRUCTURE 1.0 1.1 1.2 Objectives Introduction Mergers and acquisitions 1.2.1 Types of Mergers 1.2.2 Advantages of merger and acquisition 1.3 1.4 1.5 Legal procedure of merger and acquisition Financial evaluation of a merger/acquisition Financing techniques in merger/Acquisition 1.5.1 Financial problems after merger
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Chapter 7 Fundamentals of Capital Budgeting 7-1. Pisa Pizza‚ a seller of frozen pizza‚ is considering introducing a healthier version of its pizza that will be low in cholesterol and contain no trans fats. The firm expects that sales of the new pizza will be $20 million per year. While many of these sales will be to new customers‚ Pisa Pizza estimates that 40% will come from customers who switch to the new‚ healthier pizza instead of buying the original version. a. b. Assume customers will spend
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Answer Sheet: 1. What is the importance of cost of capital in Financial Decisions? Explain. The term “cost of capital” is defined as a the rate of return on investment projects nesscery to have unchanged market price of a firm’s share. It may be the rate at which funds can be borrowed on new equity capital or‚ it may be the rate at which futher cash flows are discounted to measure its present values. The cost of Capital of a firm is the weighted average of the cost of the various sources of
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