................................................. 4 2.1 Service Marketing.......................................................................... 4 2.2 Marketing Communications........................................................... 5 2.2.1 Communication Process..................................................... 6 2.2.2 Marketing Communication Models...................................... 7 2.2.3 Marketing Communication Tools ........................................ 8 2.2.4 Consumer and
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involves the potential client to take the next step....you want them to take the action necessary to make the commitment to purchase your product or service. This of course is the end result‚ you expect that client to take. Making the sale is what marketing is all about. 1. Attention/Attract In our media-filled world‚ you need to be quick and direct to grab people’s attention. Use powerful words‚ or a picture that will catch the reader’s eye and make them stop and read what you have to say next
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do something‚ you still need to grab their attention‚ interest them in how your product or service can help them‚ and then persuade them to take the action you want them to take‚ such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy‚ or other writing‚ grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your
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APPLICATION OF COMMUNICATION MODEL TO MARKET A NEW BRAND OF CHOCOLATE Prepared By Ahamed Mohamed Mohsin PCM/COL/2012/157 Sri Lankan Institute of Marketing - Colombo Centre Examination Month - March Preliminary Certificate in Marketing SRI LANKA INSTITUTE OF MARKETING CONTENTS PAGE 01.Executive-Summary This Assignment is based on the application of the
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DAGMAR APPROACH Meaning & Introduction of DAGMAR: DAGMAR – Defining Advertising Goals for Measured Advertising Results. It is a book written in 1961 by Russell H. Colley The book introduced what has become known as the DAGMAR approach to advertising planning and included a precise method for selecting and quantifying goals and for using those goals to measure performance. The first important concept of DAGMAR approach is to define an advertise goal i.e. communication task. The
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AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages‚ Attention‚ Interest‚ Desire‚ and Action‚ form a linear hierarchy. • It demonstrates that consumers must be aware of a product’s existence‚ • Be interested enough to pay attention to the product’s features/benefits‚ and • Have a desire to benefit from the product’s offerings. • Action‚ the fourth
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Hospitality Industry Level 5 Assessor: Pratika Teyssedou Student name: Anastassia Iljina Student ID: 20691 Table of contest Table of contest………………………………..........................................................1 Introduction………………………………...............................................................2 LO1 The current structure of the hospitality industry…………………………..2-6 1.1 The current scale‚ scope and diversity of the hospitality business…………………2
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diversity in hospitality industry (P1)……………………….2 1.2 Structure of different hospitality organizations (P2)……………………………………...6 1.3 Hospitality role and professional bodies (P3)…………………………………………………8 LO2 2.1 Staffing requirements for different hospitality industry (P4) …………..……………10 2.2 Role‚ responsibilities and qualification required for hospitality staff (P5)……..11 LO3 3.1 Operational‚ managerial and legislative issue resulted from recent developments affecting the industry (P6) ………………………………………………………
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Resource for Hospitality industry due to: Unawareness regarding hospitality industry. Lack of awareness create social status problem. Lack of student counseling. No knowledge about the departments of hospitality industry. Poor knowledge about the institutes offering hospitality industry related courses. No time management. Carelessness regarding career. Unawareness of self capabilities. Lack of proper system to motivate people towards the hospitality industry. Problems in
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