E-Business Paper
E-Business Paper
Best Buy is the largest consumer electronics retailer with stores in some of the largest countries in the world. The Best Buy website is one of the top ten retail websites in the United States. Over one billion customers visit the Best Buy websites with over six hundred million visiting the United States stores annually.
A store website gives customers the ability to shop when and where they want. The same competitive pricing found in stores is also found online. Most times store websites have better sales than the brick and mortar stores. At Best Buy, if a customer sees a better price online at their online store, the lowest price is taken when the customer is making the purchase.
There are numerous advantages to Best Buy having a store website. The first advantage is a worldwide presence. Servicing customers all around the world ensures the store presence and keeps customers happy that the product is available and will be shipped with a quick click of a link. Another advantage is the improved customer service. Most times when a customer is visiting a website, a pop up chat window will appear. Having customer service readily available may help encourage the customer to know more about the service or the product. The best part of the online store is that customers can make payments online and the products can be shipped to the customer without the customer ever leaving their home.
More advantages of Best Buy’s store website are the cost effectiveness of marketing and promotions. Using the website to advertise product guarantees more individuals reached. Special promotions and sales can be the feature of the website to attract the attention of visiting customers. Best Buy has to manage cost-effective online advertising strategies to their advantage.
Best Buy developed a competitive strategy to maintain an advantage over customers. Best Buy has pursued both the cost strategy and differentiation strategy. With differentiation
Best Buy is the largest consumer electronics retailer with stores in some of the largest countries in the world. The Best Buy website is one of the top ten retail websites in the United States. Over one billion customers visit the Best Buy websites with over six hundred million visiting the United States stores annually.
A store website gives customers the ability to shop when and where they want. The same competitive pricing found in stores is also found online. Most times store websites have better sales than the brick and mortar stores. At Best Buy, if a customer sees a better price online at their online store, the lowest price is taken when the customer is making the purchase.
There are numerous advantages to Best Buy having a store website. The first advantage is a worldwide presence. Servicing customers all around the world ensures the store presence and keeps customers happy that the product is available and will be shipped with a quick click of a link. Another advantage is the improved customer service. Most times when a customer is visiting a website, a pop up chat window will appear. Having customer service readily available may help encourage the customer to know more about the service or the product. The best part of the online store is that customers can make payments online and the products can be shipped to the customer without the customer ever leaving their home.
More advantages of Best Buy’s store website are the cost effectiveness of marketing and promotions. Using the website to advertise product guarantees more individuals reached. Special promotions and sales can be the feature of the website to attract the attention of visiting customers. Best Buy has to manage cost-effective online advertising strategies to their advantage.
Best Buy developed a competitive strategy to maintain an advantage over customers. Best Buy has pursued both the cost strategy and differentiation strategy. With differentiation
References: Best Buy (2013). Retrieved from the website www.bestbuy.com/online. Bagranoff, N.A., Simpkin, M.G., & Strand, C.S. (2008). Core concepts of accounting information systems (10th ed.). New York, NY: John Wiley & Sons.