Why Do You Deserve Marketing
I think I deserve marketing because I possess what it takes to be a marketer. I am agile, dynamic, a good motivator, problem solver. I also perform well under pressure. I am loyal, eager to learn and honest. I like talking and selling. These are things I love to do and would not be bored or uninterested ever. I like challenges because I believe “Smooth seas cannot make skilful Sailors”, and I am ready to do what it takes to face the challenge. I am a quick learner and a keen observer too. I believe all these qualities and my passion and zeal to learn more of this field and excel in it makes me a perfect fit for this “MARKET of MARKETING”
Marketing: A shift from What you are selling To Whom you are selling it to.
Marketing as the definition …show more content…
Dettol markets itself by saying it gives germ protection whereas Dove markets itself by saying it keeps your skin smooth and moisturised.
The product is the same; a soap but the marketing is different because of” What” it is selling.
Until recently more emphasis was given on What we are selling rather than To Whom we are selling. It is very important to understand the audience and their behaviour when they are buying the product or the service. Studying consumer buying behaviour answers many questions in respect of designing a communication for marketing. Many a times the products are great and the “What” question is taken care of well; but marketers forget “To Whom they are selling”, which leads to a failure in the campaign. Deep research is required to understand what appeals to the target audience and what makes them buy the products. If the marketer understands this well, the campaign reaches the target audience in the rightest sense. Here I would like to quote an example of how; a shift in the understanding To Whom the product is being sold creates wonders for its marketing.
Eg:
Selling Condoms in Congo
In the Democratic Republic of Congo, Africa the HIV prevalence rate is 1.3% among …show more content…
There should not be a difference in what a marketer wants to say and what the audience understands. Special care should be taken while selecting the channel of communication. The channel helps to get the message in the marketing correct across the target audience. So when all the three aspects are taken care with substantiated data and research the marketing shows its magic and in turns into sales for the company. As it is rightly said, in marketing “PERCEPTION is REALITY”, we have to create the perception of our brand in the eyes of our customers that makes them believe it is the
Marketing: A shift from What you are selling To Whom you are selling it to.
Marketing as the definition …show more content…
Dettol markets itself by saying it gives germ protection whereas Dove markets itself by saying it keeps your skin smooth and moisturised.
The product is the same; a soap but the marketing is different because of” What” it is selling.
Until recently more emphasis was given on What we are selling rather than To Whom we are selling. It is very important to understand the audience and their behaviour when they are buying the product or the service. Studying consumer buying behaviour answers many questions in respect of designing a communication for marketing. Many a times the products are great and the “What” question is taken care of well; but marketers forget “To Whom they are selling”, which leads to a failure in the campaign. Deep research is required to understand what appeals to the target audience and what makes them buy the products. If the marketer understands this well, the campaign reaches the target audience in the rightest sense. Here I would like to quote an example of how; a shift in the understanding To Whom the product is being sold creates wonders for its marketing.
Eg:
Selling Condoms in Congo
In the Democratic Republic of Congo, Africa the HIV prevalence rate is 1.3% among …show more content…
There should not be a difference in what a marketer wants to say and what the audience understands. Special care should be taken while selecting the channel of communication. The channel helps to get the message in the marketing correct across the target audience. So when all the three aspects are taken care with substantiated data and research the marketing shows its magic and in turns into sales for the company. As it is rightly said, in marketing “PERCEPTION is REALITY”, we have to create the perception of our brand in the eyes of our customers that makes them believe it is the