Volvo Business Plan
Volvo Inter-city Bus Market | | Group-Transporters | 8/24/2011 |
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Submitted To
Prof. Ranagan Mohan
Contents Table of Figures 2 Introduction 3 Volvo in India 4 Volvo Buses 5 SWOT Analysis 6 Strengths 6 Weakness 6 Opportunities 6 Threats 7 Marketing Mix 7 Products 7 Pricing 9 Promotions 9 Place 10 Market Segmentation 11 CRM 11 Organizational Buying Dimension 12 Distribution Channel 12 Competitor Analysis 12 Market Potential and Sales Forecast 14 Sales Promotion 17 Special promotion geared to vehicle uptime 17 Conclusion 17 Sources 18
Table of Figures Figure 1: Image showing the new Volvo 9400 8 Figure 2: Specifications for Volvo 9400 bus 8 Figure 3: Distribution and Servicing centre in India 10 Figure 4: Division of bus market 14 Figure 5: Changing spectrum of Inter city travel 15 Figure 6:Changing spectrum of intra city travel 15 Figure 7: Sales forecast for 2014 16
Introduction
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment and supplies marine & industrial drive systems, aerospace components and financial services. Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer. However the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.
From the very start, the company's two owners, Assar Gabrielsson and Gustaf Larson, decided to construct vehicles that were safe and could withstand the harsh conditions posed by Sweden's cold climate and the poor road conditions of that time. Since vehicles are driven by people, the founders' view was that: "Safety is - and must always be - the basic principle in all design work." The focus on safety, durability and quality has been part of the company's development from the beginning.
Competitors have come
|
Submitted To
Prof. Ranagan Mohan
Contents Table of Figures 2 Introduction 3 Volvo in India 4 Volvo Buses 5 SWOT Analysis 6 Strengths 6 Weakness 6 Opportunities 6 Threats 7 Marketing Mix 7 Products 7 Pricing 9 Promotions 9 Place 10 Market Segmentation 11 CRM 11 Organizational Buying Dimension 12 Distribution Channel 12 Competitor Analysis 12 Market Potential and Sales Forecast 14 Sales Promotion 17 Special promotion geared to vehicle uptime 17 Conclusion 17 Sources 18
Table of Figures Figure 1: Image showing the new Volvo 9400 8 Figure 2: Specifications for Volvo 9400 bus 8 Figure 3: Distribution and Servicing centre in India 10 Figure 4: Division of bus market 14 Figure 5: Changing spectrum of Inter city travel 15 Figure 6:Changing spectrum of intra city travel 15 Figure 7: Sales forecast for 2014 16
Introduction
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment and supplies marine & industrial drive systems, aerospace components and financial services. Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer. However the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.
From the very start, the company's two owners, Assar Gabrielsson and Gustaf Larson, decided to construct vehicles that were safe and could withstand the harsh conditions posed by Sweden's cold climate and the poor road conditions of that time. Since vehicles are driven by people, the founders' view was that: "Safety is - and must always be - the basic principle in all design work." The focus on safety, durability and quality has been part of the company's development from the beginning.
Competitors have come