The pre-release trailer for the film Vantage Point (Pete Travis, 2008) is one that tends to use customary styles and techniques in order to achieve its purpose of encouraging audiences to go out and see the film. Original Film, who have previously produced such financially successful blockbusters as I Am Legend and The Fast and the Furious films, have opted to stick to traditional blockbuster values when producing the trailer for this film. From the very first sequence of the trailer we can clearly see that it uses pulsing images time to perfection with heartbeat-style music to build tension and immerse the audience within the situation. This ties in with the thriller genre of the film and it appears to do barely anything to subvert or alter this genre in any way. Through the build-up of tension and the use of big name …show more content…
Through using many television news broadcasts it relates to images of disasters such as 9/11 and will undoubtedly bring these images up in the minds of audience members. I feel that this appeals to the audience through the surveillance category of the Uses and Gratifications model. As the current media climate is injecting fear of terrorists into the public they will most likely be scared of any attack on the President of America so the effect of using an event such as the attempted assassination of such a person is that it will remind the viewers of current events and encourage them to see the film because they feel the greater their knowledge, the safer they feel. The countdown at the beginning of the trailer also contributes to this as it gives a serious, government side to the trailer and also satisfies any voyeuristic tendencies the audience may harbour within themselves as it shows a newscaster before she goes on-air. It also begins the build up of tension within the