United Airlines
Comprehensive Term Project
United Airlines
[pic]
Prepared By:
Presented to: Jeffrey R. Nystrom
Management 4500
Business Policy and Strategic Management
November 18, 2008
Table of Contents
SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives 6 1.9 Functional Tactics 7 1.10 Strategic Execution 8 1.11 Executive Bonus Compensation Plans 8 1.12 Current and Historical Culture and Structure 9 1.13 Strategic Controls 10 1.14 Innovation and Entrepreneurship 11
SECTION 2: IDENTIFICATION OF KEY STRATEGIC ISSUES 12 Culture: 12 Market share: 12 Economy: 12
SECTION 3: ANALYSIS AND EVALUATION 13 3.1 External Environment 13 3.2 Internal Analysis 16 3.3 SWOT Analysis 18 3.4 Organizational Mission 18 3.5 Generic Strategy 19 3.6 Long-Term Objectives 20 3.7 Grand Strategies 21 3.8 Short-Term Objectives 22 3.9 Functional Tactics 24 3.10 Strategic Execution 25 3.11 Executive Bonus Compensation Plans 25 3.12 Company Culture, Structure, and Leadership 26 3.13 Strategic Control 27 3.14 Innovation and Entrepreneurship 28
SECTION 4: RECOMMENDATIONS 29 4.1 External Environment – Opportunities and Threats 29 4.2 Internal Environment – Strengths and Weaknesses 30 4.3 Organizational Mission 30 4.4 Generic Strategy 31 4.5 Long-Term Objectives 33 4.6 Grand Strategies 33 4.7 Short-Term Objectives and Action Plans 35 4.8 Strategic Execution 35 4.9 Executive Bonus Compensation Plans 36 4.10 Strategy Implementation 37 4.11 Strategic and Operational Controls 40 4.12 Innovation and Entrepreneurship 42
Section 1 Appendices 43 Appendix 1A - United Airlines Timeline 43 Appendix 1B - Corporate Responsibility Statement 45
United Airlines
[pic]
Prepared By:
Presented to: Jeffrey R. Nystrom
Management 4500
Business Policy and Strategic Management
November 18, 2008
Table of Contents
SECTION 1: CASE STUDY 1 1.1 Background / History 1 1.2 Organizational Mission 1 1.3 External Environment 2 1.4 Internal State of Affairs 4 1.5 Generic Strategy 5 1.6 Long-Term Objectives 5 1.7 Grand Strategies 5 1.8 Short-Term Objectives 6 1.9 Functional Tactics 7 1.10 Strategic Execution 8 1.11 Executive Bonus Compensation Plans 8 1.12 Current and Historical Culture and Structure 9 1.13 Strategic Controls 10 1.14 Innovation and Entrepreneurship 11
SECTION 2: IDENTIFICATION OF KEY STRATEGIC ISSUES 12 Culture: 12 Market share: 12 Economy: 12
SECTION 3: ANALYSIS AND EVALUATION 13 3.1 External Environment 13 3.2 Internal Analysis 16 3.3 SWOT Analysis 18 3.4 Organizational Mission 18 3.5 Generic Strategy 19 3.6 Long-Term Objectives 20 3.7 Grand Strategies 21 3.8 Short-Term Objectives 22 3.9 Functional Tactics 24 3.10 Strategic Execution 25 3.11 Executive Bonus Compensation Plans 25 3.12 Company Culture, Structure, and Leadership 26 3.13 Strategic Control 27 3.14 Innovation and Entrepreneurship 28
SECTION 4: RECOMMENDATIONS 29 4.1 External Environment – Opportunities and Threats 29 4.2 Internal Environment – Strengths and Weaknesses 30 4.3 Organizational Mission 30 4.4 Generic Strategy 31 4.5 Long-Term Objectives 33 4.6 Grand Strategies 33 4.7 Short-Term Objectives and Action Plans 35 4.8 Strategic Execution 35 4.9 Executive Bonus Compensation Plans 36 4.10 Strategy Implementation 37 4.11 Strategic and Operational Controls 40 4.12 Innovation and Entrepreneurship 42
Section 1 Appendices 43 Appendix 1A - United Airlines Timeline 43 Appendix 1B - Corporate Responsibility Statement 45