The Writers at Woody Point Festival
THE WRITERS AT WOODY POINT FESTIVAL
MAIN REPORT
PROBLEM STATEMENT
Writers at Woody Point Inc. need to make important decisions for the growth and sustainability of the festival. Stephen Brunt wants to ameliorate the economic development of the festival and nearby communities. The business needs to find new sources of revenue and develop an effective marketing strategy; they need to decide the best product, price, promotion, place, distribution and segmentation for the woody point festival.
ANALYSIS
The Writers at Woody Point Festival has a potential to generate more revenue because many people have been found interested in the literature. The festival has even experienced growth and attracted more number of people. With its tickets sold out in hours, the festival is becoming popular. However, previously, there had been no source of marketing or advertising the festival. Thus, the business needs to have a marketing plan and sponsors. Anyhow, the attracted people are generally of older age. The young and juvenile people find the writing and literary stuff less attractive. Nonetheless, the side events attract the youngsters too. The business should perhaps reconsider the pricing strategy because of the instant sales of tickets. For further understanding, SWOT analysis have been done below which would help us analyze the situation and propose better alternatives.
SWOT ANALYSIS
STRENGTHS
The Writers at Woody Point Festival takes place at Gros Morne National Park (GMNP) which is known for its breath-taking scenery and extraordinary landscapes. This helps to attract more number of people who enjoy the natural places. Besides the literary stuff, artists and music stuff provide a source of entertainment to people. The collaboration with other Gros Morne festivals i.e. Gros Morne Summer Music program attracts the youngsters as well to the Writers at Woody Point Festival. The festival obtains the support from nearby communities as the festival provides
MAIN REPORT
PROBLEM STATEMENT
Writers at Woody Point Inc. need to make important decisions for the growth and sustainability of the festival. Stephen Brunt wants to ameliorate the economic development of the festival and nearby communities. The business needs to find new sources of revenue and develop an effective marketing strategy; they need to decide the best product, price, promotion, place, distribution and segmentation for the woody point festival.
ANALYSIS
The Writers at Woody Point Festival has a potential to generate more revenue because many people have been found interested in the literature. The festival has even experienced growth and attracted more number of people. With its tickets sold out in hours, the festival is becoming popular. However, previously, there had been no source of marketing or advertising the festival. Thus, the business needs to have a marketing plan and sponsors. Anyhow, the attracted people are generally of older age. The young and juvenile people find the writing and literary stuff less attractive. Nonetheless, the side events attract the youngsters too. The business should perhaps reconsider the pricing strategy because of the instant sales of tickets. For further understanding, SWOT analysis have been done below which would help us analyze the situation and propose better alternatives.
SWOT ANALYSIS
STRENGTHS
The Writers at Woody Point Festival takes place at Gros Morne National Park (GMNP) which is known for its breath-taking scenery and extraordinary landscapes. This helps to attract more number of people who enjoy the natural places. Besides the literary stuff, artists and music stuff provide a source of entertainment to people. The collaboration with other Gros Morne festivals i.e. Gros Morne Summer Music program attracts the youngsters as well to the Writers at Woody Point Festival. The festival obtains the support from nearby communities as the festival provides