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The Perils And Pitfalls Of Leading Change Tma01

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The Perils And Pitfalls Of Leading Change Tma01
Question (1)
As Alan Murray write in his essay “Guide to Management” “The manager’s job is to plan, organize and coordinate. The leader’s job is to inspire and motivate”.
Ref: Adapted from “The Wall Street Journal Guide to Management” by Alan Murray, published by Harper Business.
Since leadership and management must go together all the way. They are not the same thing, but they are automatically allied, and harmonized. Separating the two is likely to cause more problems than it solves.
The mission is to lead people. And the target is to make fruitful of the particular strengths and knowledge of every individual, while is linked with taking an organization into the future, finding opportunities that are coming at it faster and faster and successfully exploiting those opportunities. Leadership is about visualization, about people buying in, about empowerment and, most of all, about producing valuable change. Leadership is not about attributes, it’s about actions. And in an ever-faster-moving world, leadership is increasingly needed from more and more people.
Clothes and Accessories a European company that launched its Brazilian operations in 1970s was the national leader in the fashion retail industry, holding a considerable lead over the competition. Its strong brand and economies of scale had driven the growth of the Brazilian fashion industry during the 1990s. Overall revenues, number of stores, and same-store sales were soaring. It was a golden age for the company.
The last two decades had been fantastic retail industry in Brazil. Economy was stable that made middle and poor classes increase their consumption and discretionary products and services.
Prado the leader of Clothes and Accessories Company was not only known for being a great mentor and catalyst of personal development, but also on the fast track for future top-management responsibilities. This company had strong systems in place for evaluating and developing talent in key functions. These included

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