The importance of cultural factors in international business
Topic THE IMPORTANCE OF CULTURAL FACTORS IN INTERNATION BUSINESS
In the process of globalization, the world is getting smaller. The connections and interactions between countries or international companies are easier by cultural integration. For example, Google’s company was a small company in California before 2000. They then expanded their company in other countries such as Germany, Japan and they has boosted many different language versions of the site. Google has been considered as the largest search engine in the world from June 2000 and they was available in 100 different languages in 2004. Nowadays, the word "google” seems to become a memorable word in human mind. However, every coin has two sides. According to BBC News, Google also had some problems with Microsoft over the Window phone Youtube App. Google explained the reason that leads to conflicts is different ideal and technology development between Microsoft and other communication companies. They claimed that Microsoft had not upgraded the new version to connect to Google 's product.
Hans Magnus Enzensberger described “Culture is a little like dropping an Alka- Seltzer into a glass - you don’t see it, but somehow it does something”. It is correct in case of Google’s company, cultural factor plays an essential role to be success. It has brought a tremendous opportunity but itself is also a challenge. Cultural factors can be described as invisible barriers in business cooperation. This essay will analyze how considerable culture is in international business.
Culture is considered as a complex concept that is very difficult to define and understand. There are variety of different cultural definitions in each aspect of research. In international business’s research, culture is indicated by Geert Hofstede, “Culture is a collective phenomenon that is shared with people who live or lived within the same social environment, which is where it was learned. It is the collective programming of the mind which
In the process of globalization, the world is getting smaller. The connections and interactions between countries or international companies are easier by cultural integration. For example, Google’s company was a small company in California before 2000. They then expanded their company in other countries such as Germany, Japan and they has boosted many different language versions of the site. Google has been considered as the largest search engine in the world from June 2000 and they was available in 100 different languages in 2004. Nowadays, the word "google” seems to become a memorable word in human mind. However, every coin has two sides. According to BBC News, Google also had some problems with Microsoft over the Window phone Youtube App. Google explained the reason that leads to conflicts is different ideal and technology development between Microsoft and other communication companies. They claimed that Microsoft had not upgraded the new version to connect to Google 's product.
Hans Magnus Enzensberger described “Culture is a little like dropping an Alka- Seltzer into a glass - you don’t see it, but somehow it does something”. It is correct in case of Google’s company, cultural factor plays an essential role to be success. It has brought a tremendous opportunity but itself is also a challenge. Cultural factors can be described as invisible barriers in business cooperation. This essay will analyze how considerable culture is in international business.
Culture is considered as a complex concept that is very difficult to define and understand. There are variety of different cultural definitions in each aspect of research. In international business’s research, culture is indicated by Geert Hofstede, “Culture is a collective phenomenon that is shared with people who live or lived within the same social environment, which is where it was learned. It is the collective programming of the mind which
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