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Taskal samal
Media and peace Building in the Era of Globalisation
By: Hyat Ahmed Abdelamalik Mohamed:
MPhil Student at Swansea University, Department of Politics and Culture Studies, Media and Communications; December
2012: in ICD conference Berlin
This paper draws on research into the reporting of war in
Darfur in three media systems. It examines the extent to which globalisation has enhanced the capacity of journalism and the media to build peace and harmony in the modern world.
Globalisation is changing the nature of journalism furthering the development of new forms of journalism such as ‚citizen journalism‛. The media’s efforts of peace and harmony can also be seen to benefit from globalisation and new media technology. The potential to ‚lower the threshold of entry to the global debate for traditionally unheard or marginalized voices, particularly by ‚others‛ and to transcend geo-political barriers created by national media system, therefore boosting the efforts of pertinent to the efforts of peace journalism and peace building.
Introduction:
The mass media have extended their reach in what is termed era of globalisation, marked by the end of the cold war and collapse of the Soviet Empire. This era of globalisation possesses unique features differentiating it from the former era of internationalism or imperialism which, had shaped the world, Geddens and Person (1998, p.64) define globalisation as
1

‚the sine qua none of modernity, the intensification of worldwide social relations which, be events occurring many miles away and vice versa‛ others definitions offer different perspective, whether

economic. Trade, Cultural, political, social or communication for this paper the role of globalisation in linking the relations and nations of the world is crucial and this has been facilitated by communication. Globalisation in this sense is ‚the process of world shrinkage, of the distances getting shorter, things moving closer. It pertains



References: 1. Babran Sedigheh, 2008, Media, Globalization of Culture, and Identity Crisis in Developing Countries, online 2. Chowanietz, Christophe, 2010, Rallying around the flag or railing against the government? Political parties’ 3. Cohen. E, Cynthia, 2012, Strengthening Work at the Nexus of Arts, Culture and Peace building, a Working 4. Curran James, Smith Anthony and Wingate Pauline, 1987, Impact and Influences Essays on Media Power in the 5- Curran, James and Seaton, Jean, 2004, Power Without Responsibility, New York, by Rutledge, 29 West 35the 6- . Dimitrova Daniel V, Kaid Lynda Lee, Williams Andrew Paul and Tramell D, 2005, War on the Web the immediate 7- Giddens Anthony and Pierson Christopher, 1998, Conversations with Anthony Giddens Making Sense of 8- Howard Ross, 2002, Media and Peace Building, online research, 9- Jan Mirza, 2009, Globalization of Media: Key Issues and Dimensions, online research published in European www.eurojournals.com/ejsr_29_1_08.pd 10- Kumar deepa, (2006)Media, War, and Propaganda: 11- Larsson Tomas, 2001, The Race to the Top the Real Story of Globalisation, published in USA by the Cato Institute. 12- Livingston, Steven, 1997, Clarifying The CNN E effect: An Examination of Media Effects According to 30 13- Mammalia pour, R, Yahiya and Snow, Nancy, 2004, 14- McLaughlin, Greg, 2002,the War 15- Movius Lauren, 2010, Cultural Globalisation and

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