SWOT analysis on the Anytime Fitness and the Jetts
SWOT analysis on the Anytime Fitness and the Jetts
Introduction
As the living quality has been continuously improved in recent years,together with the widely spread sense of keeping fit,fitness clubs are becoming more and more popular in Australia.Among all those fitness companies,the Anytime Fitness and the Jetts are the most rapidly growing ones ,which both offer the 24/7 access to all clubs they own.
I’ll compare the model of these two company using SWOT analysis.
Company overview
According to the Anytime Fitness AU(2014),Anytime Fitness is a fitness club which started in Minneapolis,USA in 2000.The 2115 clubs around the world make it the biggest fitness chain in the world.In year 2008,Justin McDonell and Jacinta McDonell-Jimenez open the first Anytime Fitness club in Australia.The next 6 years witnesses the rapid expansion of the Anytime Fitness with 344 clubs.
On the contrary,as can be seen from the website Jetts Fitness Australia(2014),the Jetts is a local fitness company which started in 2007 in the Gold Coast by the couple Brendon and Cristy Levenson.Soon,the expansion to the whole country and the New Zealand makes the Jetts a fitness company with over 200 clubs.
SWOT analysis
Anytime Fitness
Strengths
Weaknesses
1. Leadership in the global market gives the company the advantage of its brand name and supply chain(Anytime Fitness AU 2014) .
2. Having the most clubs in Australia allows most Australians to come to the club within 10 minutes(Anytime Fitness AU 2014) .
3. Investment from the US capital market is available.For example,the capital injection from the Roark Capital Group would help expediting the growth(Roark Capital Group 2014).Also, the company had partnerships with THL Credit Opportunities,L.P. and the Partnership Capital Growth so as to achieve a recapitalization in 2010 (PCGA.Transaction Announcement 2010).
4. An online medical center called Anytime Health is offered
Introduction
As the living quality has been continuously improved in recent years,together with the widely spread sense of keeping fit,fitness clubs are becoming more and more popular in Australia.Among all those fitness companies,the Anytime Fitness and the Jetts are the most rapidly growing ones ,which both offer the 24/7 access to all clubs they own.
I’ll compare the model of these two company using SWOT analysis.
Company overview
According to the Anytime Fitness AU(2014),Anytime Fitness is a fitness club which started in Minneapolis,USA in 2000.The 2115 clubs around the world make it the biggest fitness chain in the world.In year 2008,Justin McDonell and Jacinta McDonell-Jimenez open the first Anytime Fitness club in Australia.The next 6 years witnesses the rapid expansion of the Anytime Fitness with 344 clubs.
On the contrary,as can be seen from the website Jetts Fitness Australia(2014),the Jetts is a local fitness company which started in 2007 in the Gold Coast by the couple Brendon and Cristy Levenson.Soon,the expansion to the whole country and the New Zealand makes the Jetts a fitness company with over 200 clubs.
SWOT analysis
Anytime Fitness
Strengths
Weaknesses
1. Leadership in the global market gives the company the advantage of its brand name and supply chain(Anytime Fitness AU 2014) .
2. Having the most clubs in Australia allows most Australians to come to the club within 10 minutes(Anytime Fitness AU 2014) .
3. Investment from the US capital market is available.For example,the capital injection from the Roark Capital Group would help expediting the growth(Roark Capital Group 2014).Also, the company had partnerships with THL Credit Opportunities,L.P. and the Partnership Capital Growth so as to achieve a recapitalization in 2010 (PCGA.Transaction Announcement 2010).
4. An online medical center called Anytime Health is offered